tag:blogger.com,1999:blog-54355331620610440242024-03-19T02:21:08.608-07:00Pearl EnterprisesWe are an assorted mix of world views and mad skills in various disciplines. A competitive and cutting edge solution provider, we work closely with clients to enable them to achieve their desired corporate image and business goals.
What your business needs is to stand out and steal attention! We help you do that through catchy names and taglines, out of the box ideas and explicit communicative and expressive graphics.
‘ Good branding is good business ’ so let's make it happen.Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.comBlogger54125tag:blogger.com,1999:blog-5435533162061044024.post-19703887394754412302023-05-23T00:26:00.003-07:002023-05-23T00:33:24.061-07:00Neon Fitness for the Youth<p>
</p><p class="MsoNormal"><span style="font-size: 18pt; line-height: 107%;">Benefit is
an unconventional fitness center which specializes in strength and conditioning
routines, yoga, HIIT Burnout, dance fitness, mix martial dancing, meditation
and muscle hypertrophy. </span></p>
<p class="MsoNormal"><span style="font-size: 18pt; line-height: 107%;">When they
approached Pearl Enterprises to design an advertisement campaign for them, we
thought it was a fun task to find their visual identity, as such a fitness
center had never existed in Kolkata previously.</span></p>
<p class="MsoNormal"><span style="font-size: 18pt; line-height: 107%;">Our target
audience for the campaign was the youth who thrives on energy, working out and
being trendy in all aspects of life. As we were brainstorming ideas to attract
the youth to this campaign, we were then struck with the idea- NEON. </span></p>
<p class="MsoNormal"><span style="font-size: 18pt; line-height: 107%;">The youth
resonates with neon which they consider to be a ‘vibe’ and cool. It is trendy and
youthful. The youth is also a fitness fanatic, who love going to the gym and
keeping up with trends in exercises. Neon colours are stimulating and energetic
and those are exactly the benefits of working out. </span></p>
<p class="MsoNormal"><span style="font-size: 18pt; line-height: 107%;">So, we at
Pearl Enterprises thought of adding the two together and making the ultimate
combination for Benefit’s advertisement campaign, where fitness meets trends.
Thus, the advertisement we have designed incorporates the themes of ‘trendy’,
‘youthful’, ‘cool’, and ‘energetic’. </span></p><p class="MsoNormal"><span style="font-size: 18pt; line-height: 107%;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: 18pt; line-height: 107%;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwc43BrYibZ4ff8YbXjh1NG2aTIDhkY25bJOUp5uDJ58eKVjmq9BroKMm4TukJs_EaeMg-OD4hVmQrCm6u09nOJPJRwN_NStNh_jbDWudhwpBx1yLJfBJTgS9nw1kyxtxlCfFuEmldML-U7xRsnFB_4DtHq1zFktt2mtqoMHPj0Agvc8pCNS8C1TLzZQ/s1280/WhatsApp%20Image%202023-05-23%20at%201.00.11%20PM(2).jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="1280" height="425" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwc43BrYibZ4ff8YbXjh1NG2aTIDhkY25bJOUp5uDJ58eKVjmq9BroKMm4TukJs_EaeMg-OD4hVmQrCm6u09nOJPJRwN_NStNh_jbDWudhwpBx1yLJfBJTgS9nw1kyxtxlCfFuEmldML-U7xRsnFB_4DtHq1zFktt2mtqoMHPj0Agvc8pCNS8C1TLzZQ/w425-h425/WhatsApp%20Image%202023-05-23%20at%201.00.11%20PM(2).jpeg" width="425" /></a></span></div><span style="font-size: 18pt; line-height: 107%;"><br /> </span><p></p>
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of the oldest civilisations in the world and a kaleidoscope of multicultural
experiences. India celebrates a plethora of festivals with great fervor and
zeal. </span></p>
<p class="MsoNormal"><span style="font-size: 18pt; line-height: 107%;">In India,
gifting jewellery on different occasions has been an age old tradition, passed
down from one generation to the next. It is an expression of appreciation for
the receiver. </span></p>
<p class="MsoNormal"><span style="font-size: 18pt; line-height: 107%;">Pearl
Enterprises identified festivals as a great opportunity to maximize the
visibility and reach of our client’s products. We created a campaign centered
around beautiful handcrafted diamond jewellery with the theme of festivals, highlighting
our client’s products and how they can be great gift ideas. We think that every
opportunity has a cost and don’t believe in wasting it. Therefore, instead of
preparing a simple festival wish we maximized on this opportunity to merge our
client’s products along with theme of the festival and create a visual
identity. In this way we were able to showcase our client’s products to their
audience and thereby connect their festivals and the gift of jewellery which
would bring the essence of every festival into their look. This advertisement
campaign combines the two age old concepts- Jewellery and Festivals. Which have
a lot of similarities, as both are symbolic of love, prosperity, culture and
heritage.</span></p>
<p class="MsoNormal"><span style="font-size: 18pt; line-height: 107%;">The
advertisement campaign Pearl Enterprises has designed for Khater Jewellers incorporates the themes
of ‘tradition’, ‘grandeur’, ‘love’ and ‘prosperity’.</span></p><p class="MsoNormal"><span style="font-size: 18pt; line-height: 107%;"> </span></p><p class="MsoNormal"><span style="font-size: 18pt; line-height: 107%;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: 18pt; line-height: 107%;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBA3el2r7ADWAeE1pynquncPWzGO_koBwbPLyxYeVIE8LxcjrqmLdp_ZXYm6BIAlOa7qjJQI56udHv4iUg7sA1NvTkicjZ0HAbllr8RVZMItlinMg7jyh1QOdiIsNP6S5aFDlIZlC89EeflR2uCteHp5cxj8adTeUcdFxi580v6ENE7XNboOthrtNspA/s1920/InShot_20230523_124344745.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1920" data-original-width="1920" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBA3el2r7ADWAeE1pynquncPWzGO_koBwbPLyxYeVIE8LxcjrqmLdp_ZXYm6BIAlOa7qjJQI56udHv4iUg7sA1NvTkicjZ0HAbllr8RVZMItlinMg7jyh1QOdiIsNP6S5aFDlIZlC89EeflR2uCteHp5cxj8adTeUcdFxi580v6ENE7XNboOthrtNspA/w452-h452/InShot_20230523_124344745.jpg" width="452" /></a></span></div><span style="font-size: 18pt; line-height: 107%;"><div class="separator" style="clear: both; text-align: center;"><span style="font-size: 18pt; line-height: 107%;"><span style="font-size: 18pt; line-height: 107%;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLZNDTYxKpuYclPguOVrI7DzcLMfQkYsZnVpMRMHOBPGwC_eTbVC1xuBRDfyIW-uu7CbpHCwsnzSXtcrslM6hnaN584bCPe7uolkqO0lj5OUbk5cLC1Xk0yPpWqZ0qSovhXPXYVCsZ12kdyVHQcS7TvdKeEThwCAb4ZOsIS7g-0-WXJl8P4l0cA94blQ/s1125/k5.jpeg" style="margin-left: 1em; margin-right: 1em;"><span style="color: white;"> </span></a></div></span></span></div></span><span style="font-size: 18pt; line-height: 107%;"><br /></span><p></p>
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{page:WordSection1;}</style></p>Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-40810716856098230572019-11-13T22:27:00.001-08:002019-11-13T22:37:06.681-08:00Children's Day Doodles<div dir="ltr" style="text-align: left;" trbidi="on">
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A colourful walk down memory lane as we had super fun preparing these doodles for a few of our clients for Children's Day!</div>
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#pearlenerprises #colours #kids #happy #pastels #digitalmarketing #smm #web #concept #branding #story #design #house #brandingagencyinkolkata #advertisingagencyinkolkata #india #loveforcolour<br /><br />www.pearlenterprises.in</div>
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-61742092578695437632018-11-01T02:26:00.001-07:002018-12-18T01:44:11.077-08:00Order up some Quirk<div dir="ltr" style="text-align: left;" trbidi="on">
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When you sit down at a cafe, what ia the first thing you notice?</div>
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Is it the
ambience, the peppy music or the smell of delicious food? What is it that grabs your eye? </div>
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To get your undivided attention the cafe must offer
something unique. Today, the focus has
drastically shifted for cafes, from merely being the providers of
good food to being a creators of an experience. Ultimately, it all comes down to
how innovative one can be.</div>
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<br />
We at Pearl
Enterprises believe in creating that unique identity for you. For a cafe, that something x-factor is the Menu!<br />
Thus, we have conceptualized and designed The Country House Café’s brand new Menu!</div>
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<br /></div>
A menu inspired by and incorporating themes of "quirky", "chill", "country", "youth" and "flavour", as can be seen below.<br />
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<a href="http://www.pearlenterprises.in/">www.pearlenterprises.in</a><br />
#brandingagencyinkolkata #advertisingagencyinkolkata #pearlenterprises </div>
</div>
</div>
Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-42057241405288143272017-10-07T00:54:00.001-07:002018-11-01T02:37:54.652-07:00Why is a tagline required?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-IN" style="background-color: white; font-size: 12pt; line-height: 115%;">Sometimes, when we watch an
advertisement there are certain taglines that clicks with us so much that we
always remember them. They can be catchy and have a great recall value when it
comes to your product or service. Taglines are an important part of your brand
identity. They should communicate your <span class="apple-converted-space">brand
promise </span>and differentiate your brand from competitors in a handful
of words, which is easier said than done.<span class="apple-converted-space"> </span>A
good tagline communicates a brand’s promise,<span class="apple-converted-space"> </span></span><span lang="EN-IN" style="font-size: 12pt; line-height: 115%;">position<span style="background: white;">, and<span class="apple-converted-space"> message </span>in
a specific and succinct phrase. It is an essential element of the brand and
stays with the brand throughout the brand’s lifecycle — or until rebranding
takes place. Taglines, if done right,<span class="apple-converted-space"> </span>can
help to position your company in a more effective way than a logo or brand name
alone can do.</span></span></div>
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<span lang="EN-IN" style="background: white; color: black; font-family: "calibri";">Taglines can be used externally<span class="apple-converted-space"> </span><i><span style="border: none 1.0pt; font-family: "calibri"; padding: 0cm;">and </span></i>internally. The
trick is to create taglines that mean something to consumers rather than simply
highlighting things that company executives want to hype. Branding is all about<span class="apple-converted-space"> </span></span><span lang="EN-IN" style="color: black; font-family: "calibri"; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-themecolor: text1;">consumer perception, and<span style="background: white;"> taglines are not an exception. That’s why it’s
absolutely critical that you conduct consumer research to ensure the taglines
you launch are the best ones from consumers’ perspectives.</span></span><span lang="EN-IN" style="color: #111111; font-family: "calibri"; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"> Pearl Enterprises is an advertising agency in
Kolkata with the potential of knowing all the advertising tactics and excellent
website designing work in Kolkata They as well extend the best branding ideas
making them the best branding agengy in Kolkata. Being in the business for many
years, they just know how to provide you with proper search engine
optimization, social media marketing, graphics design, book cover design,
corporate identity design, business identity design, logo designs,<span style="mso-spacerun: yes;"> </span>excellent taglines, slogans, web design
services in Kolkata. Good graphics is quintessential for any business
especially e-commerce, hence Pearl Enterprises holds the expertise in logo
designing in Kolkata. Pearl Enterprises agrees with the fact that what is seen is
what gets sold and hence provides advertising that is catchy, creative and
expressive.</span><span style="font-size: 12pt;"> </span><br />
<a href="http://www.pearlenterprises.in/"><span style="font-size: 12pt;">www.pearlenterprises.in</span></a></div>
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-63991707067477196072017-01-10T02:00:00.000-08:002018-11-01T02:41:46.468-07:00What is U.S.P?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<span lang="EN-IN" style="color: #252525; font-family: "arial" , sans-serif; font-size: 11.5pt;">A
unique selling proposition or otherwise known as USP (unique selling point), is
a factor that a business has that makes it different and or better than others
out there. It makes a business stand out from the rest in a market.</span><span lang="EN-IN" style="color: #252525; font-family: "arial" , "sans-serif"; font-size: 11.5pt;">
The importance of having a unique selling point is obviously to stand out from
the crowd and be different; however it’s not always easy to do so when new
ideas and products are coming out all the time.</span></div>
<br /><span lang="EN-IN" style="color: #252525; font-family: "arial" , "sans-serif"; font-size: 11.5pt;"><o:p></o:p></span><br />
<span lang="EN-IN" style="color: #252525; font-family: "arial" , "sans-serif"; font-size: 11.5pt; line-height: 115%;">“Pearl
enterprises” is visual communication agency in
Kolkata which offers to provide all solutions regarding advertising, branding,
designing which includes graphics design, corporate identity design, business
identity design, book cover design ,web design etc. Advertising agencies plays
with tools like print media/news paper advertise, digital media like social
media marketing, search engine optimization etc. Pearl enterprises takes the
oath to provide their client the best branding, advertising solutions all kinds
of graphics , web designs in Kolkata. In all it serves to provide the best customer
loyalty.</span><br />
<span lang="EN-IN" style="color: #252525; font-family: "arial" , "sans-serif"; font-size: 11.5pt; line-height: 115%;"><a href="http://www.pearlenterprises.in/">www.pearlenterprises.in</a> </span><br />
<span lang="EN-IN" style="color: #252525; font-family: "arial" , "sans-serif"; font-size: 11.5pt; line-height: 115%;"><br /></span>
<span lang="EN-IN" style="color: #252525; font-family: "arial" , "sans-serif"; font-size: 11.5pt; line-height: 115%;"><br /></span>
<span lang="EN-IN" style="color: #252525; font-family: "arial" , "sans-serif"; font-size: 11.5pt; line-height: 115%;"><br /></span>
<br />
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-52669577332441057982017-01-05T01:16:00.001-08:002017-01-05T01:19:11.629-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<b><i><u><span lang="EN-IN" style="font-family: "arial black" , "sans-serif"; font-size: 18.0pt; line-height: 115%;">What is brand positioning?<o:p></o:p></span></u></i></b></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">Brand
positioning is the process of positioning your brand in the mind of your
customers. Brand positioning is also referred to as a positioning strategy,
brand strategy, or a brand positioning statement. The idea is to identify and
attempt to “own” a marketing niche for a brand, product, or service using
various strategies including pricing, promotions, distribution, packaging, and
competition. The goal is to create a unique impression in the customer’s mind so
that the customer associates something specific and desirable with your brand
that is distinct from rest of the marketplace.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">Brand positioning occurs
whether or not a company is proactive in developing a position, however, if
management takes an intelligent, forward-looking approach, it can positively
influence its brand positioning in the eyes of its target customers. The basic
qualities of a good brand positioning include-<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">∙
Relevance - </span></b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">Positioning of brand must focus on benefits
that are important to people or reflect
the character of the product.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">∙
Clarity - </span></b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">Brands
should be positioned in such a way that it is easy to communicate and quick to
comprehend.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">∙
Distinctiveness – </span></b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">In current market situation, there
are a number of players vying for a share in the market, forcing them to
compete on the basis of price and promotion. To overcome such a situation,
company needs to offer distinctiveness for his products and services.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">∙
Coherence – </span></b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">A brand should speak with only one voice
through all the marketing mix elements.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">∙
Commitment –</span></b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;"> Management should be committed to the
position it has adopted. Once a position has been adopted, it takes commitment
to see through it.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">∙
Patience – </span></b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">Patience plays an important role in the success of brand as
branding is not a one-day-wonder. It takes year to position a certain brand in
a consumer’s mind.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">∙
Courage – </span></b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">Adopting a strong brand position requires courage as it is much
easier to defend an appeal rather than defending a sales pitch.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;"> Once we determine the way in which you can reach
the market, the next thing to look at is
how to lure the customers to try your brand. Here are some brand positioning
types which we can think of before attaching it to our brands.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><i><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">1.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; font-style: normal; font-weight: normal; line-height: normal;">
</span></span></i></b><!--[endif]--><b><i><u><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">QUALITY POSITIONING<o:p></o:p></span></u></i></b></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">Perception of quality is
perhaps the most important elements for a brand to have and can be combined
with any of the other prompts below. Quality, or the perception of the quality
, lies in the mind of the buyers. Build a powerful perception of quality , and
you will succeed in creating a powerful brand .Marketers say the best way to
increase the perception of quality is to narrow the company’s focus. When you
narrow a product’s focus, you become a specialist rather than a generalist, and
a specialist is perceived to know more , or be of a ‘higher quality’ than a
generalist. Another way to build the perception of a high quality is to simply
attach a higher price tag to your brand. Most people think that they get to
know about a high quality product from another, but in reality things are not
always as they seem.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><i><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">2.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; font-style: normal; font-weight: normal; line-height: normal;">
</span></span></i></b><!--[endif]--><b><i><u><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">VALUE POSITIONING<o:p></o:p></span></u></i></b></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">Although at one time,
items that were considered to be of a good value, meant that they were
inexpensive, that stigma has fallen by the wayside. Today brands that are
considered as a value are rising in popularity amongst consumers. Southwest
Airlines is most probably the best example of how a company has been able to
offer discount prices and still keep a strong brand identity. In fact most of
the other leading airline companies have followed Southwest’s lead by rolling
out value priced flights under new company brand names.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><i><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">3.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; font-style: normal; font-weight: normal; line-height: normal;">
</span></span></i></b><!--[endif]--><b><i><u><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">FEATURE-DRIVEN POSITIONING<o:p></o:p></span></u></i></b></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">More marketers rely on
product/service features to differentiate their brands than any other method.
The advantage is that the message is clear and the positioning will be credible
if we stick to the facts about the product. Unfortunately feature-oriented
instances are often considered useless if the competition comes out with a
faster or a more advanced model.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><i><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">4.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; font-style: normal; font-weight: normal; line-height: normal;">
</span></span></i></b><!--[endif]--><b><i><u><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">ASPIRATION POSITIONING<o:p></o:p></span></u></i></b></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">These are positioning
prompts that offer prospects a place they might like to go, or a person they
might like to be , or a state of mind they might like to achieve.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; tab-stops: 335.55pt;">
<span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 9.5pt;"> </span><br />
<b><i><u><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 14.0pt;">Brand positioning strategy
objectives</span></u></i></b></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 14.0pt;">∙
</span></b><b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">Relevance</span></b><b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 14.0pt;"> </span></b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">is</span><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 14.0pt;">
</span><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">priority #1. Customers must find the brand appealing. If not the
brand will not make it to the priority set, regardless of how differentiated or
credible it is.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 14.0pt;">∙
</span></b><b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">Differentiation
</span></b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">is critical and the key driver of positioning success. The brand
must be unique offering competitiveness.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 14.0pt;">∙
</span></b><b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">Credible
</span></b><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">and <b>Attainable</b></span><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 14.0pt;">
</span><span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">is the final measure. If you cannot credibly provide the
offering, the customer is provided with an empty promise.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 11.0pt;">It is very important
that, in order to develop a perfect brand positioning strategy, all three
positioning strategies must be present at the same time.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.3pt; margin-bottom: 13.6pt; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<span lang="EN-IN" style="color: #161616; font-family: "arial" , "sans-serif"; font-size: 11.0pt;"><br /></span></div>
<div style="background: white; line-height: 16.3pt; margin: 0in 0in 13.6pt 0.5in; text-align: left;">
<span lang="EN-IN" style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 115%;">Pearl
enterprises is an advertising agency in Kolkata with all excellent branding,
web designing, graphics designing, corporate identity design, business identity
design, book cover design, social media marketing, search engine optimizations
,print media, news paper advertise techniques ,creativity and solutions. So, if
you are searching for a trustful branding company or wonderful work in brand
positioning in Kolkata, then Pearl enterprises welcomes you to grab all the
desired solution from this advertising agency.</span></div>
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-37037504637193898602017-01-03T04:15:00.002-08:002017-01-03T04:22:28.951-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><i><u><span lang="EN-IN" style="color: #444444; font-family: "helvetica" , "sans-serif"; font-size: 16.0pt;">What make’s a good logo?<o:p></o:p></span></u></i></b></div>
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<span lang="EN-IN" style="color: #444444; font-family: "helvetica" , "sans-serif"; font-size: 11.5pt;">Hmmm... A good logo is distinctive,
appropriate, practical, graphic, and simple in form and conveys an intended
message, an idea!<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.35pt; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;">
<b><span lang="EN-IN" style="color: #444444; font-family: "inherit" , "serif"; font-size: 11.5pt;">An effective logo must possess the
following qualities-</span></b><span lang="EN-IN" style="color: #444444; font-family: "helvetica" , "sans-serif"; font-size: 11.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.3pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 17.0pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span lang="EN-IN" style="color: #444444; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-IN" style="color: #444444; font-family: "inherit" , "serif"; font-size: 11.5pt;">Simple<o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="EN-IN" style="color: #444444; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-IN" style="color: #444444; font-family: "inherit" , "serif"; font-size: 11.5pt;">Memorable<o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="EN-IN" style="color: #444444; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-IN" style="color: #444444; font-family: "inherit" , "serif"; font-size: 11.5pt;">Timeless<o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="EN-IN" style="color: #444444; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-IN" style="color: #444444; font-family: "inherit" , "serif"; font-size: 11.5pt;">Versatile<o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="EN-IN" style="color: #444444; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-IN" style="color: #444444; font-family: "inherit" , "serif"; font-size: 11.5pt;">Appropriate<o:p></o:p></span></div>
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<span lang="EN-IN" style="color: #555555; font-family: "helvetica" , "sans-serif"; font-size: 10.0pt;">A logo is often a
company's first impression, one that can impact a customer's brand perceptions,
purchase decisions and overall positive attitude towards a product or service.<o:p></o:p></span></div>
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<span lang="EN-IN" style="color: #555555; font-family: "helvetica" , "sans-serif"; font-size: 10.0pt;">We live in a society
painted with brand logos. Even toddlers who can't yet tie their own shoelaces<span class="apple-converted-space"> </span>recognizes some logos or are able to
deduce what a company sells just by looking at its brand logo.<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"> A logo is what helps distinguish a brand from its
competitors, so it's important that the image stands out from the rest —
something many brands struggle with. Don’t worry there are professionals in the
market to help you make your logo out of the box and unique among others.
Pearl enterprises is one of such Logo
designing company or advertising agency in Kolkata which can provide you the
best solutions for creating buzz for your logo. There are many
advertising agencies but choosing the best helps make your company logo look
appealing .<o:p></o:p></span></span></div>
<span lang="EN-IN" style="background: white; color: #555555; font-family: "helvetica" , "sans-serif"; font-size: 10.0pt; line-height: 115%;"> Pearl Enterprises are your brand
partners! We understand your brand and what it stands for and together we take
on a journey to create the perfect identity for you. Apart from that if you are
in need of unique web designs or social media campaigns, we are there for you! There
are various types of design, say for instance, Corporate Identity design,
Business Identity design, Book Cover design. All these designs are to steal
attraction. In advertising the quality of all elements like branding, designing,
promoting/ marketing etc decides the success or failure of your
product/company. There are various methods for it say, newspaper advertising,
search engine optimization, social media marketing etc but how to utilize the
tools to the maximum only a efficient advertising company knows. Pearl enterprises
in Kolkata promises to give you no chance for regret! Just believe in us and
will not be disappointed!</span><br />
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-58068325151173333092016-12-19T02:43:00.001-08:002016-12-19T02:43:38.765-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><i><u><span lang="EN-IN" style="font-family: "Arial Black","sans-serif"; font-size: 14.0pt;">How
important is Social Media today?<o:p></o:p></span></u></i></b></div>
<div style="background: white; line-height: 14.95pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;">
<span lang="EN-IN" style="color: #333333; font-family: "Arial","sans-serif"; font-size: 9.5pt;"> </span><span lang="EN-IN" style="color: #333333; font-family: "Arial","sans-serif";">Social
networking is known to be very beneficial for businesses these days. It is the
easiest and fastest way to promote your business across the world. If you are
looking for a good marketing strategy to market your products or services, you
can use these networks as an important tool for marketing and expect an
increase in sales when you start using<span class="apple-converted-space"> </span></span><span lang="EN-IN"><a href="http://www.gotechark.com/services/website-design-and-marketing/social-media-marketing/" target="_blank"><span style="color: #333333; font-family: "Arial","sans-serif"; text-decoration: none; text-underline: none;">social media for business</span></a></span><span lang="EN-IN" style="color: #333333; font-family: "Arial","sans-serif";">.<o:p></o:p></span></div>
<div style="background: white; line-height: 14.95pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;">
<span lang="EN-IN" style="color: #333333; font-family: "Arial","sans-serif";">Social Media Marketing
encourages Social Listening, Engagement, and Collaboration. Most importantly,
it adds another dimension of collecting Analytics, very quickly. Social media
marketing allows you to reach out a large set of online audience base. You can
easily get in touch with the targeted audience and potential customers. Social
media is a great platform to interact with the clients and online communities.
You can advertise in the online communities and groups. Social media marketing
gives you a good opportunity to offer quick responses to your clients.<o:p></o:p></span></div>
<div style="background: white; line-height: 14.95pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;">
<span lang="EN-IN" style="color: #333333; font-family: "Arial","sans-serif";">Online interaction helps
you to spread the necessary information about the company’s services and
products. You can create brand awareness and give proper exposure to your
business. Advertising through social media websites is considered to be a cost
effective method to reach out to your audiences.<o:p></o:p></span></div>
<div style="background: white; line-height: 14.95pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;">
<span lang="EN-IN" style="color: #333333; font-family: "Arial","sans-serif";">Whether you’re a small
business or a large enterprise, social media marketing can surely help your
business reach new heights. You can plan an effective social media strategy and
create a viral buzz in the online world. You can also maintain good
relationships with your clients.<o:p></o:p></span></div>
<div style="background: white; line-height: 14.95pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;">
<span lang="EN-IN" style="color: #333333; font-family: "Arial","sans-serif";">Social media is an
outstanding marketing channel in today’s world. As the trend of<span class="apple-converted-space"> O</span></span><span lang="EN-IN"><a href="http://www.gotechark.com/services/website-design-and-marketing/search-engine-optimization/" target="_blank"><span style="color: #333333; font-family: "Arial","sans-serif"; text-decoration: none; text-underline: none;">nline marketing</span></a></span><span class="apple-converted-space"><span lang="EN-IN" style="color: #333333; font-family: "Arial","sans-serif";"> </span></span><span lang="EN-IN" style="color: #333333; font-family: "Arial","sans-serif";">is growing at a jet speed, it is important that your business is
exposed to the social networking websites.<o:p></o:p></span></div>
<br />
<div style="background: white; line-height: 14.95pt; margin-bottom: 13.6pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;">
<span lang="EN-IN" style="color: #333333; font-family: "Arial","sans-serif";">One of the major
benefits of social media is high conversion rates. It is much easier to convert
the potential customers or followers to your final consumers. They work with our every client to understand their
business, the audience they are targeting and create a customized strategy.
More than often, this strategy complements their current marketing efforts and
campaigns. If you are looking for some support in getting started, Pearl
enterprises, a logo designing company or in better words an advertising agency
in Kolkata; promises to fullfil all your advertising needs by using excellent
branding techniques and tools, social media marketing, search engine
optimization requirements and moreover provide you with myriads of designing
tactics say, graphics design, book cover design, corporate identity design,
business identity design, web design in Kolkata.<o:p></o:p></span></div>
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<span lang="EN-IN" style="color: #333333; font-family: "Arial","sans-serif";"> “Thank you all for 250+ likes on Instagram!
Thanks for all your love and support!”<o:p></o:p></span></div>
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<span lang="EN-IN" style="color: #333333; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-IN; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"> -From team Pearl</span></div>
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-12594255133137826772016-12-18T23:27:00.001-08:002016-12-19T02:20:22.733-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><i><span lang="EN-IN" style="font-family: "arial black" , sans-serif; font-size: 16pt;"> <u>What is Advertising?<o:p></o:p></u></span></i></b></div>
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<span lang="EN-IN" style="font-family: "calibri" , sans-serif;">Advertising<span class="apple-converted-space"> </span>is a potent vehicle which includes
imagination, creativity, concepts, ideas and innovation to promote new products
and remind about changes in the old one. Advertising means selling but for this
one need a creativity of mind with the work of<span class="apple-converted-space"> </span>beauty and art. Advertising is
actually the most powerful tool of promotion, apart from personal selling and
sales promotion.</span><span lang="EN-IN" style="color: #333333; font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></div>
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<span lang="EN-IN" style="font-family: "calibri" , sans-serif;">Advertising
can be said both powerful and magical. We can find that people of the society
have tremendous impact of advertisements. In today’s fast moving media driven
world it plays a vital role in customers’ mind and sentiments. So
advertisements reach to them through the route of emotion which is a powerful
one in advertising.<span class="apple-converted-space"> </span> <o:p></o:p></span></div>
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<span lang="EN-IN" style="font-family: "calibri" , sans-serif;">The different advertising medium
are-<o:p></o:p></span></div>
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<b><span lang="EN-IN" style="font-family: "calibri" , sans-serif;"> </span></b><b><span lang="EN-IN" style="font-family: "calibri" , sans-serif;">∙ Newspaper<o:p></o:p></span></b></div>
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<b><span lang="EN-IN" style="font-family: "calibri" , sans-serif;"> ∙ </span></b><b><span lang="EN-IN" style="font-family: "calibri" , sans-serif;">Television<o:p></o:p></span></b></div>
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<b><span lang="EN-IN" style="font-family: "calibri" , sans-serif;"> </span></b><b><span lang="EN-IN" style="font-family: "calibri" , sans-serif;"> ∙ Radio<o:p></o:p></span></b></div>
<div style="background: white; margin-bottom: 3.4pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: 10.6pt; text-align: justify;">
<b><span lang="EN-IN" style="font-family: "calibri" , sans-serif;"> ∙ Magazines<o:p></o:p></span></b></div>
<div style="background: white; margin-bottom: 3.4pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: 10.6pt; text-align: justify;">
<b><span lang="EN-IN" style="font-family: "calibri" , sans-serif;"> ∙ Internet<o:p></o:p></span></b></div>
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<span lang="EN-IN" style="font-family: "calibri" , sans-serif;">Advertising
creates magic by the<span class="apple-converted-space"> </span>‘power of
word ‘which leaves an image on the mind of the customers. ‘Words’ not only
control the minds but it also changes the viewpoints completely and help the
customers to climb the ladder of inquisitiveness. If advertising is shown with
the combination of words along with something new factor highlighted then it
bring a favorable response of the consumers. Also, <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">building of brand image through advertising is
important as brand always lives in the memory and hearts of the customers.
Companies and customers can share a strong bond of relationship through
branding. Promoting public relation is one of the greatest ways to form a brand
because it only helps customers to understand a company and its products. To
create a good brand and its effectiveness is a long battle although it makes
selling easier. <o:p></o:p></span></span></div>
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<span lang="EN-IN" style="background: white; font-family: "calibri" , sans-serif; font-size: 11pt; line-height: 115%;">Pearl enterprises is an advertising agency in Kolkata
with all excellent branding, web designing, graphics designing, corporate
identity design, business identity design, book cover design, social media
marketing, search engine optimizations ,print media, news paper advertise
techniques ,creativity and solutions. So, if you are searching for trustful
logo designing company or wonderful work in web design in Kolkata, then Pearl
enterprises welcomes you to grab all the desired solution from this advertising
agency.</span><br />
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-15126976936890666742016-05-20T01:37:00.001-07:002016-05-20T01:37:18.153-07:00Branding,Marketing,Advertising - Pearl Enterprises is the solution to all !<div dir="ltr" style="text-align: left;" trbidi="on">
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-64638586534657524742016-05-20T01:31:00.003-07:002016-05-20T01:31:26.969-07:00Pearl enterprises provides you with speedy branding solutions!<div dir="ltr" style="text-align: left;" trbidi="on">
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-75773771745338045112016-05-20T01:28:00.000-07:002016-05-20T01:28:28.801-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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Thanks telegraph for the super surprise! Great to see it, proud to read it. Proud of everyone at Pearl!</div>
Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-32195718051440098302016-01-05T06:21:00.000-08:002016-01-05T06:21:45.017-08:00Pearl Enterprises Expresses Its Sincere Condolence To The #Seven_MARTYRS Of #Pathankot.<div dir="ltr" style="text-align: left;" trbidi="on">
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-92087985114670729242016-01-01T22:08:00.000-08:002016-01-01T22:08:54.530-08:00Pearl Enterprises wishes you a prosperous & a happy new year!<div dir="ltr" style="text-align: left;" trbidi="on">
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-42972344762073923582015-12-21T04:18:00.000-08:002015-12-21T04:18:19.265-08:00The Christmas Fun is on, at Pearl Enterprises!<div dir="ltr" style="text-align: left;" trbidi="on">
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-83135160626612464812015-12-13T22:12:00.001-08:002015-12-21T04:18:47.819-08:00Pearl Enterprises Celebrates Their Hard Work Behind The Success Of Ek Kahani Aisi Bhi<div dir="ltr" style="text-align: left;" trbidi="on">
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-82891694626896606982015-12-07T06:37:00.000-08:002015-12-07T06:37:47.557-08:00Pearl Enterprises is Spreading Warmth this Season<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-GB">‘Holiday Season’,aah!You
got that glee on your face.Yes we are entering December,the month of joy and
merriment power packed with parties and celebrations. Let’sconsider a slice of
the big party and dining hub in the city of Kolkata itself.Park Street is
soaked in the spirit of Yuletide for celebrating the festival of Christmas
since the dawn of early December.There’s arrangement of live musical
performances,the streets are brightly lit to add to the glory of the grand
affair.However, the paradox exists not too far from the alleys of Park Street.There
remain a group of people untouched by this <a href="https://www.blogger.com/null" name="_GoBack"></a>mirth.They
never go on holiday from begging alms.They are self employed 365 days round
the year,irrespective of all festivals,celebrations and age.But yes when the
seasons of fun and frolic come,that urges a hope for some extra income to them.There
is a large section of the society that ever lives the life of underprivileged
which goes apparently unnoticed. To make the unnoticed noticeable Pearl Enterprises
contributes towards helping such needy and abandoned people. We take pride in being
associated with Wishes & Blessings,a Delhi based NGO. We have made our
creative contribution to help them raise funds to install solar power plants at
Gurukul (housing 200 above old and disabled
people).Recently we have helped Gurukul to run the Rs.1000 Campaign-An
event for CHANGE ! The solar power plant installed with the funds thus
collected, would avail warm water and electricity for the Gurukul residents.
Apart from that we have taken the endeavour to make a small contribution in
cash for making the campaign a success.For though we believe money can’t buy
happiness directly,it can definitely douse the effects of chill penury and bring
comfort to the old worn-out bones. We are sharing warmth this season for a
better and a greater cause and we welcome you to join us too.</span></div>
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-72080490195431909612015-12-01T03:21:00.001-08:002015-12-21T04:21:30.472-08:00Branding with the Best!<div dir="ltr" style="text-align: left;" trbidi="on">
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-9720755266773728962015-11-22T22:15:00.000-08:002015-11-22T22:15:30.175-08:00We are the proud owners of the following Diwali gifts received from our clients<div dir="ltr" style="text-align: left;" trbidi="on">
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://scontent.fdel1-2.fna.fbcdn.net/hphotos-xat1/v/t1.0-9/12219439_943697712387934_4134435995426548147_n.jpg?oh=ecb34c006c14a1c835ea1dc67226802e&oe=56E6A6BD" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://scontent.fdel1-2.fna.fbcdn.net/hphotos-xat1/v/t1.0-9/12219439_943697712387934_4134435995426548147_n.jpg?oh=ecb34c006c14a1c835ea1dc67226802e&oe=56E6A6BD" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span aria-live="polite" class="fbPhotosPhotoCaption" data-ft="{"tn":"K"}" id="fbPhotoSnowliftCaption" style="background-color: white; color: #141823; display: inline; font-family: helvetica, arial, sans-serif; font-size: 13px; line-height: 18px; outline: none; text-align: left; width: auto;" tabindex="0"><span class="hasCaption">Diwali gift hamper from Hakuna Matata !<br /><a href="http://www.pearlenterprises.in/" rel="nofollow nofollow" style="color: #3b5998; cursor: pointer; text-decoration: none;" target="_blank">www.pearlenterprises.in</a><br /><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/corporate" style="color: #3b5998; cursor: pointer; text-decoration: none;">#corporate</a> <a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/festive" style="color: #3b5998; cursor: pointer; text-decoration: none;">#festive</a> <a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/gifting" style="color: #3b5998; cursor: pointer; text-decoration: none;">#gifting</a> <a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/ideas" style="color: #3b5998; cursor: pointer; text-decoration: none;">#ideas</a> <a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/foodie" style="color: #3b5998; cursor: pointer; text-decoration: none;">#foodie</a> <a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/fusion" style="color: #3b5998; cursor: pointer; text-decoration: none;">#fusion</a><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/friends" style="color: #3b5998; cursor: pointer; text-decoration: none;">#friends</a></span></span><span class="fbPhotoTagList" id="fbPhotoSnowliftTagList" style="background-color: white; color: #141823; display: inline; font-family: helvetica, arial, sans-serif; font-size: 13px; line-height: 18px; text-align: left;"><span class="fcg" style="color: #9197a3;"> — with <span class="fbPhotoTagListTag tagItem"><a class="taggee" data-hovercard="/ajax/hovercard/hovercard.php?id=100009578265341&type=mediatag&media_info=6.943697712387934" data-tag="100009578265341" href="https://www.facebook.com/profile.php?id=100009578265341" style="color: #3b5998; cursor: pointer; text-decoration: none;">Pallavi Ruia Dutta</a></span>.</span></span></td></tr>
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<tr><td style="text-align: center;"><a href="https://scontent.fdel1-2.fna.fbcdn.net/hphotos-xla1/v/t1.0-9/11227531_943277452429960_7882962408843261856_n.jpg?oh=aef7ee7188ae5999e98e74948399ee0b&oe=56DF581B" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="241" src="https://scontent.fdel1-2.fna.fbcdn.net/hphotos-xla1/v/t1.0-9/11227531_943277452429960_7882962408843261856_n.jpg?oh=aef7ee7188ae5999e98e74948399ee0b&oe=56DF581B" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left;">This Diwali #Unique group lit light of hopes in the form of this box of joy for the needful!</span><br style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left;" /><a href="http://www.pearlenterprises.in/" rel="nofollow" style="background-color: white; color: #3b5998; cursor: pointer; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left; text-decoration: none;" target="_blank">www.pearlenterprises.in</a><br style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left;" /><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/cosporate?source=feed_text&story_id=943277452429960" style="background-color: white; color: #3b5998; cursor: pointer; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left; text-decoration: none;"><span aria-label="hashtag" class="_58cl" style="color: #627aad;">#</span><span class="_58cm">corporate</span></a><span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left;"> </span><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/gifting?source=feed_text&story_id=943277452429960" style="background-color: white; color: #3b5998; cursor: pointer; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left; text-decoration: none;"><span aria-label="hashtag" class="_58cl" style="color: #627aad;">#</span><span class="_58cm">gifting</span></a><span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left;"> </span><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/packaging?source=feed_text&story_id=943277452429960" style="background-color: white; color: #3b5998; cursor: pointer; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left; text-decoration: none;"><span aria-label="hashtag" class="_58cl" style="color: #627aad;">#</span><span class="_58cm">packaging</span></a><span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left;"> </span><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/boxes?source=feed_text&story_id=943277452429960" style="background-color: white; color: #3b5998; cursor: pointer; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left; text-decoration: none;"><span aria-label="hashtag" class="_58cl" style="color: #627aad;">#</span><span class="_58cm">boxes</span></a><span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left;"> </span><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/diwali?source=feed_text&story_id=943277452429960" style="background-color: white; color: #3b5998; cursor: pointer; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left; text-decoration: none;"><span aria-label="hashtag" class="_58cl" style="color: #627aad;">#</span><span class="_58cm">diwali</span></a><span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left;"> </span><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/design?source=feed_text&story_id=943277452429960" style="background-color: white; color: #3b5998; cursor: pointer; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; text-align: left; text-decoration: none;"><span aria-label="hashtag" class="_58cl" style="color: #627aad;">#</span><span class="_58cm">design</span></a></td></tr>
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-58939625353150805312015-11-18T01:42:00.000-08:002015-11-18T02:57:15.520-08:00We are proud to be associated with this excuisite new furnishing store - Seven Designs Furnishing! <div dir="ltr" style="text-align: left;" trbidi="on">
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<a aria-describedby="js_5j" aria-haspopup="true" aria-owns="js_5i" class="profileLink" data-hovercard="/ajax/hovercard/page.php?id=394957847367059" href="https://www.facebook.com/sevendesignsfurnishing/" id="js_5h" style="background-color: white; color: #3b5998; cursor: pointer; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 21.4667px; text-align: left;">Seven Designs Furnishing</a><span style="background-color: white; color: #141823; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; line-height: 21.4667px; text-align: left;"> gets featured in Hindustan times, T2 & TOI! </span><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/advertising?source=feed_text&story_id=905841162840256" style="color: #3b5998; cursor: pointer; text-decoration: none;"><span aria-label="hashtag" class="_58cl" style="color: #627aad;">#</span><span class="_58cm">advertising</span></a><span style="background-color: white; color: #141823; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; line-height: 21.4667px; text-align: left;"> </span><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/agencies?source=feed_text&story_id=905841162840256" style="color: #3b5998; cursor: pointer; text-decoration: none;"><span aria-label="hashtag" class="_58cl" style="color: #627aad;">#</span><span class="_58cm" style="color: #3b5998; cursor: pointer; text-decoration: none;">agencies</span></a><span style="color: #141823; font-family: "helvetica" , "arial" , sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 21.466699600219727px;"> </span></span></div>
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cursor: pointer; text-decoration: none;"><span aria-label="hashtag" class="_58cl" style="color: #627aad;">#</span><span class="_58cm">corporate</span></a><span style="background-color: white; color: #141823; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; line-height: 21.4667px; text-align: left;"> </span><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/identity?source=feed_text&story_id=905841162840256" style="color: #3b5998; cursor: pointer; text-decoration: none;"><span aria-label="hashtag" class="_58cl" style="color: #627aad;">#</span><span class="_58cm">identity</span></a><span style="background-color: white; color: #141823; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; line-height: 21.4667px; text-align: left;"> </span><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/logo?source=feed_text&story_id=905841162840256" style="color: #3b5998; cursor: pointer; text-decoration: none;"><span aria-label="hashtag" class="_58cl" style="color: #627aad;">#</span><span class="_58cm">logo</span></a><span style="background-color: white; 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color: #141823; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; line-height: 21.4667px; text-align: left;"> </span><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/design?source=feed_text&story_id=905841162840256" style="color: #3b5998; cursor: pointer; text-decoration: none;"><span aria-label="hashtag" class="_58cl" style="color: #627aad;">#</span><span class="_58cm" style="background-color: white; color: #3b5998; cursor: pointer; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px; line-height: 21.4667px; text-align: left; text-decoration: none;">design</span></a><span style="font-family: "helvetica" , "arial" , sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 21.466699600219727px;"> </span></span></div>
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-52508809974237075262015-11-13T06:01:00.000-08:002015-11-14T02:27:56.209-08:00Fun Fad At Pearl<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-GB"><span style="background-color: white;"><span style="font-family: inherit;"><span style="line-height: 150%;">Starting from home for an interview at Pearl Enterprises it was a
heart in the mouth packed journey till I arrived on the 3rd floor and entered
the office. The </span><span style="line-height: 24px;">ambiance</span><span style="line-height: 150%;"> inside like a magic wand metamorphosed me into a carefree butterfly! Literally? Don’t get too serious about it. Before I had
stepped inside, there was an image of a serious pin drop silence zone at Pearl
Enterprises in my mind. Wondering how would I manage to work in an all
work and no play zone a surprise awaited the moment I stepped inside the office.
All laptops and desktops turned on in the operational mode with </span><span style="line-height: 24px;">colorful</span><span style="line-height: 150%;"> images inviting the attraction of a newcomer. Later I came to know that’s
called ‘social media marketing’; looks interesting I told myself but more interesting
was the song playing in the background.
What? ‘Song’? I mean music being played at work? Pinch yourself till the
envious reality hurts you to what it takes to be jealous, for I’m talking about
a true world-world inside Pearl Enterprises. Pretty enthusiastic bunch of
people wearing not so serious look on the face but all seriousness and
dedication showing up in their work.So my </span><span style="line-height: 24px;">somber</span><span style="line-height: 150%;"> mood transformed into a normal
one for I </span>realized<span style="line-height: 150%;"> I had not dropped into an all aliens island. A majority of girls at
work in Pearl - so now you can agree girls are more creative than guys. Jokes
apart, it gave a serious moral boost to my not so serious female ego. Work is
not about the serious look you wear on the face but the level of dedication
your work shows. Coming to Pearl everyday feels like you come home from another
home where a jovial family awaits to make work all fun.</span></span></span><span style="line-height: 150%;"><o:p></o:p></span></span></div>
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-39114375134825646432015-08-14T01:03:00.000-07:002015-08-14T01:03:02.122-07:00Bone Creative People.<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Helvetica; font-size: 13px;"><b>Bone Creative People.</b></span><br />
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Or at least throw them a bone. If you see any at a park, museum, library, office or obscure live music joints, take a bone out from your purse or pocket or fanny-pack and carefully hand it to them. Because if you do, they’re going to commemorate your bone in a corner cave of their hearts to later channel into some form of obvious brilliance. In other words, they’re going to treasure it and manifest it in amazing ways. </div>
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<b>Talk to them.</b> Approach that song-writer, graphic designer or dancer in your local community and share a conversation. It will either be a very profound one or a very meaningless one. Nonetheless, you’re bound to take away from it something that is the farthest thing from small-talk. </div>
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<b>Hire them.</b> They notice everything and they can work odd hours (they’re awake anyway). They can find novel (easy) ways to do something or avoid doing something. They’re good with communication because they work hard on those abilities so their jokes can invoke non-pity laughs. So you are assured of a job done overnight and job done using innovative means. And you get some good laughs. Need more reasons to hire them? Here’s the most important one- They’re unemployed.</div>
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<b>Love them.</b> Dating a creative person will not get you going to fancy dinners at 5-stars in an Audi or a BMW. They will pick you up in a Mitsubishi or a Chevrolet and take you to a house party, or a jazz night where you might just experience the unimaginable- have a good time. Love for them is a laser quest. Do not be alarmed if they squeeze months of romantic and carnal gestures into one outstanding evening. It’s just the way they’re wired.</div>
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<b>Spend time with them.</b> If you do, you’ll find yourself doing things you hardly ever do. Like dancing, or cooking, or spending a full weekend sitting around and reading. They make great travel partners as they are willing to go long distances for food. They’re the ones who will introduce you to the pleasures of discovering obscure music, long nights under the stars, the beauty of the written word and numerous kinds of inexpensive alcohol. Either way, you’re bound to have some experiences you can narrate someday with a smile, almost like they’re fond memories. </div>
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So i would suggest you start collecting and gift-wrapping all the bones you can find. Chances are, after you’ve had your taste of them, you wouldn’t want your bone back. Or you’ll bone them back. </div>
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com1tag:blogger.com,1999:blog-5435533162061044024.post-74532817748217862332015-08-05T06:47:00.002-07:002015-08-05T06:47:48.270-07:00Goodbye..our friend during lonely nights.<div dir="ltr" style="text-align: left;" trbidi="on">
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Pearl Enterpriseshttp://www.blogger.com/profile/17545993546750330611noreply@blogger.com0tag:blogger.com,1999:blog-5435533162061044024.post-50285716654663709512015-08-05T06:43:00.001-07:002015-08-05T06:43:25.112-07:00F.R.I.E.N.D.S<div dir="ltr" style="text-align: left;" trbidi="on">
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