Making of Astral Runner Book Cover Design

Designing the cover for Amar Sir’s book –Astral Runner was a challenging and refreshing experience, one that we will always relish.  After going through the book, we completely loved it and were left in awe of his writing. We were really glad that we were given such a big responsibility and we were aware that we had to do justice to the book by providing an equally amazing cover which was mystic, enthralling and alluring. After a lot of brainstorming, we zoomed in on the concept, of creating the look of the protagonist which wasn’t too ghostly yet at the same time uncanny, one that would complete the feel of a soul carrier. Then came the tough part, of getting the look perfect. The photo shoot was amazing fun. We decided to keep a hooded person, wearing full body armour holding a wooden staff which depicts the perfect look of a soul carrier and adds ghostly chills to the cover. We added the red element to make the look more realistic and at the same time classy, thus creating the perfect look for ‘The Chosen One’. The background setting was again decided after another brainstorming session. We decided to make a graveyard background for the back cover as bodies are carried and buried in graveyards. The title of the book was also designed using a very tribal and medieval style which lent to developing a supernatural and mystic feel. Finally, we clubbed all the elements together and managed to create a book cover which was exactly according to our imagination. A book cover which has a supernatural essence. We got an overwhelming response from Amar Sir who loved the design on our first attempt and approved it without any amendments.

 

 

Doodle Fun!

Doodles are always amazing and fun! We, at Pearl Enterprises are always on the lookout for crazy artwork, creativity and designs to blog and share with our readers. These doodles are made using stuff lying around the studio and simply redefine “creativity”.Below are some of the most ethereal and shizzy doodles which left us awestruck and drooling for more!

 

 

Pass It On! .. Coming soon!

I'm sure most of us have heard that really catchy Hindi phrase "khushiyaan baatne se hi bhadti hai"! So here we are with our new brand of cards to make everyone realize the importance of happiness. Pass It On is a very youthful concept aimed at spreading smiles and laughs. Gone are those days when you walk out of those big shot galleries with some of the most pocket pinching cards! What if you could get some of the funniest and kinky cards at the price of peanuts? Why wait for a birthday or anniversary or any other event to give your loved ones a card? Why can't we just give our friends or family or even a stranger a card with a funny yet meaningful quote written inside that will light up their day. Let's break-free from the monotonous and stereotypical system of giving cards only on occasions and give a new meaning to the tradition and importance of cards altogether. Pass It On soon hits the city of joy with its delightful collection of cards to spread that ear to ear smile and make all of you roar with laughter. So folks, it's time to multiply your happiness, divide your sadness, add smiling faces to your lives and subtract rather delete all the negativity. Till then Keep Smiling and Pass It On!!

10 Coolest and Most Creative Billboard designs!

We always want to keep our readers posted with some of the funkiest and kicky articles on creativity and designing. These stuffs define “out of the box”. How often have you been awe-struck by a billboard?Billboards are the coolest form of advertising. Making them in the most prolific way is a cherry on the cake. An advertiser knows he’s a winner the minute his ads are successful in bewitching his audience, leaving them wonder “how the hell on earth is this even possible”?

Listed below are the 10 most enthralling and mesmeric billboard designs:

1. ABSOLUT NEW YORK AND IKEA (USA):   

2. ADIDAS (UK):

3. BMW (RUSSIA):

4. CAR SAFETY AD (AUSTRALIA):

5.COCA-COLA (CANADA):

6. COOP PAINTS AND NATIONWIDE (USA):

7. NEWCASTLE BEER (USA):

8. HEINEKEN BEER (NETHERLANDS):

9. KENTUCKY BOURBON WHISKEY:

10. NIKE:

Interning at Pearl!

I had worked as an intern in Pearl Enterprises for a month. It is not merely a company for me, but a place that strengthened my base as a Photoshop designer and gave me exposure to a professional environment. My experience at Pearl cannot be explained in words. I have a felt distinct change in myself post this internship. It has boosted my confidence in terms of my personality as well as my knowledge about the software. My colleges were friendly and helpful. I got the opportunity to learn something from each one of them. They were very cooperative and also helped me in understanding and executing my work better. They were not like those typical seniors. On the contrary, they were very friendly and made me feel comfortable as everything was new to me. My head, Mrs. Pallavi Jain Jalan is an amazing person. It was an absolute pleasure working with her. To my surprise, or maybe I was just extremely lucky to get a friendly and encouraging boss like her. She made sure that we learned something under her. She would personally guide us and treat us all equally. I never felt like I was working under her or for her. She also taught me some really cool tricks for social media. I am glad that I got the opportunity to work at Pearl Enterprises. After Graduation, I’m looking forward to getting the pleasure of working with everyone once again.

 

-Neha Roy

Ten most controversial vintage ads that will make your eyes pop out!

Advertisement, as we all know, is all about communication in which the message should be crisp and clear of its purpose. The advertising world has come a long way. Can you imagine ads on racial discrimination, chauvinism (particularly male chauvinism), or something as grave as mocking religion? Of course not! To much of our surprise or disappointment, whatever you may choose there was a time where all of it was prevalent in the glamorous world of advertising. Yes! There were no barriers or borderlines to creating an ad. However, once you see the ten most controversial vintage ads you will surmise how drastic a change the ad industry has undergone, especially in terms of their perception toward racism and women. It also tells us a lot about the outlook and mindset of not only the ad-makers but also the audience. They were the ones who encouraged orthodox and conservative ideas and perceptions because they shared the same thought process. These vintage ads are a reminder of how much we have advanced with time and how liberal and human we are now!  

Let's leaf through the ten vintage ads that would surely be banned today:

1. THE HARDER A WIFE WORKS,THE CUTER SHE LOOKS !

2. IF YOUR HUSBAND EVER FINDS OUT !

3. SHOW HER IT'S A MAN'S WORLD !

4. BLOW IN HER FACE !

5. SMOKING SANTA !

 6. WHY DOESN'T YOUR MAMA WASH YOU WITH A FAIRY SOAP ?!

7. USE "CHLORINOL" AND BE LIKE DE WHITE NIGGER !

8. YOUNGEST CUSTOMERS IN THE BUSINESS !

9. BEGIN EARLY, SHAVE YOURSELF !

10. COCHON PRODIGUE !

The Pearl Wall!

We at Pearl enterprise give our customers all types of designing solutions. We are one-of-a-kind graphic design house. We wanted the “Pearl Wall” to be something that would represent us, our work and our attitude towards our profession. It had to be very distinctive and unique. Thus, our creative team got together to pool in all their ingenious ideas and concepts to come up with something artistic, expressive and truly entertaining. The team, after a prolonged discussion, popped up “THE IDEA” that was soon molded into something completely mesmerizing. The Pearl Wall would be reflective of all the typical questions, we as a team have experienced in our journey. Comments and phrases like “‘anyway you are the designer, you would know what to do!’ and ‘use the logo, it’s on my facebook!’ ” left us flabbergasted. Once the idea was selected, it was a clear sailing to finalize the content. All the sentences and phrases poured in.
The Pearl Wall was eventually fabricated with the title “what not to say to us”. It not only depicts some of our “not so pleasant” experiences, but also conveys our message very subtly. It is funny, yet communicative of what we don’t expect our clients to ever say.
The creation of the pearl wall has become a laughter therapy for our team. Now, if any client says those exact words or something similar, it doesn't agitate us anymore. On the contrary, we try hard to suppress our laughter; This becoming our little, private, inside the pearl joke.