Monday 7 December 2015

Pearl Enterprises is Spreading Warmth this Season

‘Holiday Season’,aah!You got that glee on your face.Yes we are entering December,the month of joy and merriment power packed with parties and celebrations. Let’sconsider a slice of the big party and dining hub in the city of Kolkata itself.Park Street is soaked in the spirit of Yuletide for celebrating the festival of Christmas since the dawn of early December.There’s arrangement of live musical performances,the streets are brightly lit to add to the glory of the grand affair.However, the paradox exists not too far from the alleys of Park Street.There remain a group of people untouched by this mirth.They never go on holiday from begging alms.They are self employed 365 days round the year,irrespective of all festivals,celebrations and age.But yes when the seasons of fun and frolic come,that urges a hope for some extra income to them.There is a large section of the society that ever lives the life of underprivileged which goes apparently unnoticed. To make the unnoticed noticeable Pearl Enterprises contributes towards helping such needy and abandoned people. We take pride in being associated with Wishes & Blessings,a Delhi based NGO. We have made our creative contribution to help them raise funds to install solar power plants at Gurukul (housing 200 above old and disabled  people).Recently we have helped Gurukul to run the Rs.1000 Campaign-An event for CHANGE ! The solar power plant installed with the funds thus collected, would avail warm water and electricity for the Gurukul residents. Apart from that we have taken the endeavour to make a small contribution in cash for making the campaign a success.For though we believe money can’t buy happiness directly,it can definitely douse the effects of chill penury and bring comfort to the old worn-out bones. We are sharing warmth this season for a better and a greater cause and we welcome you to join us too.

Friday 13 November 2015

Fun Fad At Pearl

Starting from home for an interview at Pearl Enterprises it was  a heart in the mouth packed journey till I arrived on the 3rd floor and entered the office. The ambiance inside like a magic wand metamorphosed me into a carefree butterfly! Literally? Don’t get too serious about it. Before I had stepped inside, there was an image of a serious pin drop silence zone at Pearl Enterprises in my mind. Wondering  how would I manage to work in an all work and no play zone  a surprise awaited the moment I stepped inside the office. All laptops and desktops turned on in the operational mode with colorful images inviting the attraction of a newcomer. Later I came to know that’s called ‘social media marketing’; looks interesting I told myself but more interesting was the song  playing in the background. What? ‘Song’? I mean music being played at work? Pinch yourself till the envious reality hurts you to what it takes to be jealous, for I’m talking about a true world-world inside Pearl Enterprises. Pretty enthusiastic bunch of people wearing not so serious look on the face but all seriousness and dedication showing up in their work.So my somber mood transformed into a normal one for I realized I had not dropped into an all aliens island. A majority of girls at work in Pearl - so now you can agree girls are more creative than guys. Jokes apart, it gave a serious moral boost to my not so serious female ego. Work is not about the serious look you wear on the face but the level of dedication your work shows. Coming to Pearl everyday feels like you come home from another home where a jovial family awaits to make work all fun.

Friday 14 August 2015

Bone Creative People.

Bone Creative People.

Or at least throw them a bone. If you see any at a park, museum, library, office or obscure live music joints, take a bone out from your purse or pocket or fanny-pack and carefully hand it to them. Because if you do, they’re going to commemorate your bone in a corner cave of their hearts to later channel into some form of obvious brilliance. In other words, they’re going to treasure it and manifest it in amazing ways. 

Talk to them. Approach that song-writer, graphic designer or dancer in your local community and share a conversation. It will either be a very profound one or a very meaningless one. Nonetheless, you’re bound to take away from it something that is the farthest thing from small-talk. 

Hire them. They notice everything and they can work odd hours (they’re awake anyway). They can find novel (easy) ways to do something or avoid doing something. They’re good with communication because they work hard on those abilities so their jokes can invoke non-pity laughs. So you are assured of a job done overnight and job done using innovative means. And you get some good laughs. Need more reasons to hire them? Here’s the most important one- They’re unemployed.

Love them. Dating a creative person will not get you going to fancy dinners at 5-stars in an Audi or a BMW. They will pick you up in a Mitsubishi or a Chevrolet and take you to a house party, or a jazz night where you might just experience the unimaginable- have a good time. Love for them is a laser quest. Do not be alarmed if they squeeze months of romantic and carnal gestures into one outstanding evening. It’s just the way they’re wired.

Spend time with them. If you do, you’ll find yourself doing things you hardly ever do. Like dancing, or cooking, or spending a full weekend sitting around and reading. They make great travel partners as they are willing to go long distances for food. They’re the ones who will introduce you to the pleasures of discovering obscure music, long nights under the stars, the beauty of the written word and numerous kinds of inexpensive alcohol. Either way, you’re bound to have some experiences you can narrate someday with a smile, almost like they’re fond memories. 

So i would suggest you start collecting and gift-wrapping all the bones you can find. Chances are, after you’ve had your taste of them, you wouldn’t want your bone back. Or you’ll bone them back. 

Wednesday 5 August 2015

Goodbye..our friend during lonely nights.

We express our deep condolences for the untimely passing of our dear friend, Porn. We will miss you, in our laptops, mobiles and most of all in our hearts.
R.I.P Porn.
#PearlEnterprises #Advertising #Concepts #Cool


Let's Talk Food

Food Talkies!! We had an awesome day brainstorming on this food for fun album! Credit to all those who pitched in with cool ideas to get this quirky collection!! 
‪#‎pearlenterprises‬ ‪#‎concept‬ ‪#‎graphic‬ ‪#‎agency‬ ‪#‎kolkata‬ ‪#‎branding‬‪#‎advertisements‬ ‪#‎pearl‬ ‪#‎crazy‬ Pearl Enterprises

Bidding adieu to the Great Legend!

We promise to fly high with the Wings of fire. We promise to make this India, a truly incredible one! Thank you for everything, Sir! #Pearlenterprises

Oh, the cold cold heart!

The latest image of Pluto from New Horizons shows the dwarf planet’s heart-shaped feature rotating into view. We, at Pearl Enterprises take a sneak peek into this love letter of Pluto's that will be reaching us soon..!!
P.S - The ice planet, looks forward to melt the coldness of its neighbour's restless heart.

The Monsoon Casa Festival!

Unwind this monsoon with the appetizing kebabs and chilled beers. Here is our peppy creatives for this grand event. Let's all raise our glass in celebration. Cheers! grin emoticon Pearl Enterprises

Press Ad

Calcutta Kaleidoscope

Monday 18 May 2015

Modern Era in Advertising

In Today's age of social media, every business is like a publishing house.Hence,branding and advertising agencies!
Pearl Enterprises is such an advertising agency in Kolkata.
What we do, covers not only advertising via social media,print media,the newspaper and the like;
but also search engine optimization to make your brand's website one of the most searched websites,web and graphic designing, catalogue and book cover designing ,logo designing and building a corporate identity.

Thursday 9 April 2015

Press Advertisements

Doesn't it feel great to see your work on the morning newspaper!=? Check out some of our recent press ads bellow!

Spring Summer Sale at Ice Skating Rink

#Travellers Paradise presents to you #Summer2015Travelbonanza!

ABID Interiors 2015 is out in today's T2 Telegraph. ABID has also been featured in #CalcuttaTimes, #EiSamay, #Sanmarg, #Vishwamitra, #Prabhatkhabar, #AajKal, #JanpathSaamachar.

That smile on our client's face is our biggest achievement!

Our client's smile is our achievement!

This year's Holi Campaign for "Ganesh - Sharbat ka Shahenshah"..We pushed our selves to the limit and the results were excellent! Thank you Ganesh!

Pearl Enterprise is proud to present it's Book Cover Design.

Saturday 31 January 2015

Copywriter vs Art Director, the war continues..

Copywriters and Art Directors are the two pillars of an agency. They may work towards a common goal, but as creative species they are poles apart!
Art directors Caio Pena and Henrique Parada and copywriter Leticia Hanower, highlight these differences in the following innovative and quirky illustrations.

The Brush

Copywriter Vs Art Director: Illustration - 1
The file
Copywriter Vs Art Director: Illustration - 2
What the client wants from usCopywriter Vs Art Director: Illustration - 3
Starting from scratchCopywriter Vs Art Director: Illustration - 4
The colorsCopywriter Vs Art Director: Illustration - 5
 The softwareCopywriter Vs Art Director: Illustration - 6
 The reason for our angerCopywriter Vs Art Director: Illustration - 7
The appCopywriter Vs Art Director: Illustration - 9
 The moleskineCopywriter Vs Art Director: Illustration - 10
 Reading timeCopywriter Vs Art Director: Illustration - 11
 How do we know pop cultureCopywriter Vs Art Director: Illustration - 12
 Leaves office atCopywriter Vs Art Director: Illustration - 13
 Social network preferenceCopywriter Vs Art Director: Illustration - 14
 The tattooCopywriter Vs Art Director: Illustration - 15
 The birthday wishesCopywriter Vs Art Director: Illustration - 16