Saturday 7 October 2017
Sometimes, when we watch an advertisement there are certain taglines that clicks with us so much that we always remember them. They can be catchy and have a great recall value when it comes to your product or service. Taglines are an important part of your brand identity. They should communicate your brand promise and differentiate your brand from competitors in a handful of words, which is easier said than done. A good tagline communicates a brand’s promise, position, and message in a specific and succinct phrase. It is an essential element of the brand and stays with the brand throughout the brand’s lifecycle — or until rebranding takes place. Taglines, if done right, can help to position your company in a more effective way than a logo or brand name alone can do.
Taglines can be used externally internally. The trick is to create taglines that mean something to consumers rather than simply highlighting things that company executives want to hype. Branding is all about consumer perception, and taglines are not an exception. That’s why it’s absolutely critical that you conduct consumer research to ensure the taglines you launch are the best ones from consumers’ perspectives. Pearl Enterprises is an advertising agency in Kolkata with the potential of knowing all the advertising tactics and excellent website designing work in Kolkata They as well extend the best branding ideas making them the best branding agengy in Kolkata. Being in the business for many years, they just know how to provide you with proper search engine optimization, social media marketing, graphics design, book cover design, corporate identity design, business identity design, logo designs, excellent taglines, slogans, web design services in Kolkata. Good graphics is quintessential for any business especially e-commerce, hence Pearl Enterprises holds the expertise in logo designing in Kolkata. Pearl Enterprises agrees with the fact that what is seen is what gets sold and hence provides advertising that is catchy, creative and expressive.
Tuesday 10 January 2017
A unique selling proposition or otherwise known as USP (unique selling point), is a factor that a business has that makes it different and or better than others out there. It makes a business stand out from the rest in a market. The importance of having a unique selling point is obviously to stand out from the crowd and be different; however it’s not always easy to do so when new ideas and products are coming out all the time.
“Pearl enterprises” is visual communication agency in Kolkata which offers to provide all solutions regarding advertising, branding, designing which includes graphics design, corporate identity design, business identity design, book cover design ,web design etc. Advertising agencies plays with tools like print media/news paper advertise, digital media like social media marketing, search engine optimization etc. Pearl enterprises takes the oath to provide their client the best branding, advertising solutions all kinds of graphics , web designs in Kolkata. In all it serves to provide the best customer loyalty.
Thursday 5 January 2017
What is brand positioning?
Brand positioning is the process of positioning your brand in the mind of your customers. Brand positioning is also referred to as a positioning strategy, brand strategy, or a brand positioning statement. The idea is to identify and attempt to “own” a marketing niche for a brand, product, or service using various strategies including pricing, promotions, distribution, packaging, and competition. The goal is to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.
Brand positioning occurs whether or not a company is proactive in developing a position, however, if management takes an intelligent, forward-looking approach, it can positively influence its brand positioning in the eyes of its target customers. The basic qualities of a good brand positioning include-
∙ Relevance - Positioning of brand must focus on benefits that are important to people or reflect the character of the product.
∙ Clarity - Brands should be positioned in such a way that it is easy to communicate and quick to comprehend.
∙ Distinctiveness – In current market situation, there are a number of players vying for a share in the market, forcing them to compete on the basis of price and promotion. To overcome such a situation, company needs to offer distinctiveness for his products and services.
∙ Coherence – A brand should speak with only one voice through all the marketing mix elements.
∙ Commitment – Management should be committed to the position it has adopted. Once a position has been adopted, it takes commitment to see through it.
∙ Patience – Patience plays an important role in the success of brand as branding is not a one-day-wonder. It takes year to position a certain brand in a consumer’s mind.
∙ Courage – Adopting a strong brand position requires courage as it is much easier to defend an appeal rather than defending a sales pitch.
Once we determine the way in which you can reach the market, the next thing to look at is how to lure the customers to try your brand. Here are some brand positioning types which we can think of before attaching it to our brands.
1. QUALITY POSITIONING
Perception of quality is perhaps the most important elements for a brand to have and can be combined with any of the other prompts below. Quality, or the perception of the quality , lies in the mind of the buyers. Build a powerful perception of quality , and you will succeed in creating a powerful brand .Marketers say the best way to increase the perception of quality is to narrow the company’s focus. When you narrow a product’s focus, you become a specialist rather than a generalist, and a specialist is perceived to know more , or be of a ‘higher quality’ than a generalist. Another way to build the perception of a high quality is to simply attach a higher price tag to your brand. Most people think that they get to know about a high quality product from another, but in reality things are not always as they seem.
2. VALUE POSITIONING
Although at one time, items that were considered to be of a good value, meant that they were inexpensive, that stigma has fallen by the wayside. Today brands that are considered as a value are rising in popularity amongst consumers. Southwest Airlines is most probably the best example of how a company has been able to offer discount prices and still keep a strong brand identity. In fact most of the other leading airline companies have followed Southwest’s lead by rolling out value priced flights under new company brand names.
3. FEATURE-DRIVEN POSITIONING
More marketers rely on product/service features to differentiate their brands than any other method. The advantage is that the message is clear and the positioning will be credible if we stick to the facts about the product. Unfortunately feature-oriented instances are often considered useless if the competition comes out with a faster or a more advanced model.
4. ASPIRATION POSITIONING
These are positioning prompts that offer prospects a place they might like to go, or a person they might like to be , or a state of mind they might like to achieve.
Brand positioning strategy objectives
∙ Relevance is priority #1. Customers must find the brand appealing. If not the brand will not make it to the priority set, regardless of how differentiated or credible it is.
∙ Differentiation is critical and the key driver of positioning success. The brand must be unique offering competitiveness.
∙ Credible and Attainable is the final measure. If you cannot credibly provide the offering, the customer is provided with an empty promise.
It is very important that, in order to develop a perfect brand positioning strategy, all three positioning strategies must be present at the same time.
Pearl enterprises is an advertising agency in Kolkata with all excellent branding, web designing, graphics designing, corporate identity design, business identity design, book cover design, social media marketing, search engine optimizations ,print media, news paper advertise techniques ,creativity and solutions. So, if you are searching for a trustful branding company or wonderful work in brand positioning in Kolkata, then Pearl enterprises welcomes you to grab all the desired solution from this advertising agency.
Tuesday 3 January 2017
What make’s a good logo?
Hmmm... A good logo is distinctive, appropriate, practical, graphic, and simple in form and conveys an intended message, an idea!
An effective logo must possess the following qualities-
A logo is often a company's first impression, one that can impact a customer's brand perceptions, purchase decisions and overall positive attitude towards a product or service.
We live in a society painted with brand logos. Even toddlers who can't yet tie their own shoelaces recognizes some logos or are able to deduce what a company sells just by looking at its brand logo. A logo is what helps distinguish a brand from its competitors, so it's important that the image stands out from the rest — something many brands struggle with. Don’t worry there are professionals in the market to help you make your logo out of the box and unique among others. Pearl enterprises is one of such Logo designing company or advertising agency in Kolkata which can provide you the best solutions for creating buzz for your logo. There are many advertising agencies but choosing the best helps make your company logo look appealing .Pearl Enterprises are your brand partners! We understand your brand and what it stands for and together we take on a journey to create the perfect identity for you. Apart from that if you are in need of unique web designs or social media campaigns, we are there for you! There are various types of design, say for instance, Corporate Identity design, Business Identity design, Book Cover design. All these designs are to steal attraction. In advertising the quality of all elements like branding, designing, promoting/ marketing etc decides the success or failure of your product/company. There are various methods for it say, newspaper advertising, search engine optimization, social media marketing etc but how to utilize the tools to the maximum only a efficient advertising company knows. Pearl enterprises in Kolkata promises to give you no chance for regret! Just believe in us and will not be disappointed!