Wednesday, 13 November 2019
A colourful walk down memory lane as we had super fun preparing these doodles for a few of our clients for Children's Day!
#pearlenerprises #colours #kids #happy #pastels #digitalmarketing #smm #web #concept #branding #story #design #house #brandingagencyinkolkata #advertisingagencyinkolkata #india #loveforcolour
Thursday, 1 November 2018
When you sit down at a cafe, what ia the first thing you notice?
Is it the ambience, the peppy music or the smell of delicious food? What is it that grabs your eye?
To get your undivided attention the cafe must offer something unique. Today, the focus has drastically shifted for cafes, from merely being the providers of good food to being a creators of an experience. Ultimately, it all comes down to how innovative one can be.
We at Pearl Enterprises believe in creating that unique identity for you. For a cafe, that something x-factor is the Menu!
Thus, we have conceptualized and designed The Country House Café’s brand new Menu!
#brandingagencyinkolkata #advertisingagencyinkolkata #pearlenterprises
#brandingagencyinkolkata #advertisingagencyinkolkata #pearlenterprises
Saturday, 7 October 2017
Sometimes, when we watch an advertisement there are certain taglines that clicks with us so much that we always remember them. They can be catchy and have a great recall value when it comes to your product or service. Taglines are an important part of your brand identity. They should communicate your brand promise and differentiate your brand from competitors in a handful of words, which is easier said than done. A good tagline communicates a brand’s promise, position, and message in a specific and succinct phrase. It is an essential element of the brand and stays with the brand throughout the brand’s lifecycle — or until rebranding takes place. Taglines, if done right, can help to position your company in a more effective way than a logo or brand name alone can do.
Taglines can be used externally internally. The trick is to create taglines that mean something to consumers rather than simply highlighting things that company executives want to hype. Branding is all about consumer perception, and taglines are not an exception. That’s why it’s absolutely critical that you conduct consumer research to ensure the taglines you launch are the best ones from consumers’ perspectives. Pearl Enterprises is an advertising agency in Kolkata with the potential of knowing all the advertising tactics and excellent website designing work in Kolkata They as well extend the best branding ideas making them the best branding agengy in Kolkata. Being in the business for many years, they just know how to provide you with proper search engine optimization, social media marketing, graphics design, book cover design, corporate identity design, business identity design, logo designs, excellent taglines, slogans, web design services in Kolkata. Good graphics is quintessential for any business especially e-commerce, hence Pearl Enterprises holds the expertise in logo designing in Kolkata. Pearl Enterprises agrees with the fact that what is seen is what gets sold and hence provides advertising that is catchy, creative and expressive.
Tuesday, 10 January 2017
A unique selling proposition or otherwise known as USP (unique selling point), is a factor that a business has that makes it different and or better than others out there. It makes a business stand out from the rest in a market. The importance of having a unique selling point is obviously to stand out from the crowd and be different; however it’s not always easy to do so when new ideas and products are coming out all the time.
“Pearl enterprises” is visual communication agency in Kolkata which offers to provide all solutions regarding advertising, branding, designing which includes graphics design, corporate identity design, business identity design, book cover design ,web design etc. Advertising agencies plays with tools like print media/news paper advertise, digital media like social media marketing, search engine optimization etc. Pearl enterprises takes the oath to provide their client the best branding, advertising solutions all kinds of graphics , web designs in Kolkata. In all it serves to provide the best customer loyalty.
Thursday, 5 January 2017
What is brand positioning?
Brand positioning is the process of positioning your brand in the mind of your customers. Brand positioning is also referred to as a positioning strategy, brand strategy, or a brand positioning statement. The idea is to identify and attempt to “own” a marketing niche for a brand, product, or service using various strategies including pricing, promotions, distribution, packaging, and competition. The goal is to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.
Brand positioning occurs whether or not a company is proactive in developing a position, however, if management takes an intelligent, forward-looking approach, it can positively influence its brand positioning in the eyes of its target customers. The basic qualities of a good brand positioning include-
∙ Relevance - Positioning of brand must focus on benefits that are important to people or reflect the character of the product.
∙ Clarity - Brands should be positioned in such a way that it is easy to communicate and quick to comprehend.
∙ Distinctiveness – In current market situation, there are a number of players vying for a share in the market, forcing them to compete on the basis of price and promotion. To overcome such a situation, company needs to offer distinctiveness for his products and services.
∙ Coherence – A brand should speak with only one voice through all the marketing mix elements.
∙ Commitment – Management should be committed to the position it has adopted. Once a position has been adopted, it takes commitment to see through it.
∙ Patience – Patience plays an important role in the success of brand as branding is not a one-day-wonder. It takes year to position a certain brand in a consumer’s mind.
∙ Courage – Adopting a strong brand position requires courage as it is much easier to defend an appeal rather than defending a sales pitch.
Once we determine the way in which you can reach the market, the next thing to look at is how to lure the customers to try your brand. Here are some brand positioning types which we can think of before attaching it to our brands.
1. QUALITY POSITIONING
Perception of quality is perhaps the most important elements for a brand to have and can be combined with any of the other prompts below. Quality, or the perception of the quality , lies in the mind of the buyers. Build a powerful perception of quality , and you will succeed in creating a powerful brand .Marketers say the best way to increase the perception of quality is to narrow the company’s focus. When you narrow a product’s focus, you become a specialist rather than a generalist, and a specialist is perceived to know more , or be of a ‘higher quality’ than a generalist. Another way to build the perception of a high quality is to simply attach a higher price tag to your brand. Most people think that they get to know about a high quality product from another, but in reality things are not always as they seem.
2. VALUE POSITIONING
Although at one time, items that were considered to be of a good value, meant that they were inexpensive, that stigma has fallen by the wayside. Today brands that are considered as a value are rising in popularity amongst consumers. Southwest Airlines is most probably the best example of how a company has been able to offer discount prices and still keep a strong brand identity. In fact most of the other leading airline companies have followed Southwest’s lead by rolling out value priced flights under new company brand names.
3. FEATURE-DRIVEN POSITIONING
More marketers rely on product/service features to differentiate their brands than any other method. The advantage is that the message is clear and the positioning will be credible if we stick to the facts about the product. Unfortunately feature-oriented instances are often considered useless if the competition comes out with a faster or a more advanced model.
4. ASPIRATION POSITIONING
These are positioning prompts that offer prospects a place they might like to go, or a person they might like to be , or a state of mind they might like to achieve.
Brand positioning strategy objectives
∙ Relevance is priority #1. Customers must find the brand appealing. If not the brand will not make it to the priority set, regardless of how differentiated or credible it is.
∙ Differentiation is critical and the key driver of positioning success. The brand must be unique offering competitiveness.
∙ Credible and Attainable is the final measure. If you cannot credibly provide the offering, the customer is provided with an empty promise.
It is very important that, in order to develop a perfect brand positioning strategy, all three positioning strategies must be present at the same time.
Pearl enterprises is an advertising agency in Kolkata with all excellent branding, web designing, graphics designing, corporate identity design, business identity design, book cover design, social media marketing, search engine optimizations ,print media, news paper advertise techniques ,creativity and solutions. So, if you are searching for a trustful branding company or wonderful work in brand positioning in Kolkata, then Pearl enterprises welcomes you to grab all the desired solution from this advertising agency.
Tuesday, 3 January 2017
What make’s a good logo?
Hmmm... A good logo is distinctive, appropriate, practical, graphic, and simple in form and conveys an intended message, an idea!
An effective logo must possess the following qualities-
A logo is often a company's first impression, one that can impact a customer's brand perceptions, purchase decisions and overall positive attitude towards a product or service.
We live in a society painted with brand logos. Even toddlers who can't yet tie their own shoelaces recognizes some logos or are able to deduce what a company sells just by looking at its brand logo. A logo is what helps distinguish a brand from its competitors, so it's important that the image stands out from the rest — something many brands struggle with. Don’t worry there are professionals in the market to help you make your logo out of the box and unique among others. Pearl enterprises is one of such Logo designing company or advertising agency in Kolkata which can provide you the best solutions for creating buzz for your logo. There are many advertising agencies but choosing the best helps make your company logo look appealing .Pearl Enterprises are your brand partners! We understand your brand and what it stands for and together we take on a journey to create the perfect identity for you. Apart from that if you are in need of unique web designs or social media campaigns, we are there for you! There are various types of design, say for instance, Corporate Identity design, Business Identity design, Book Cover design. All these designs are to steal attraction. In advertising the quality of all elements like branding, designing, promoting/ marketing etc decides the success or failure of your product/company. There are various methods for it say, newspaper advertising, search engine optimization, social media marketing etc but how to utilize the tools to the maximum only a efficient advertising company knows. Pearl enterprises in Kolkata promises to give you no chance for regret! Just believe in us and will not be disappointed!
Monday, 19 December 2016
How important is Social Media today?
Social networking is known to be very beneficial for businesses these days. It is the easiest and fastest way to promote your business across the world. If you are looking for a good marketing strategy to market your products or services, you can use these networks as an important tool for marketing and expect an increase in sales when you start using social media for business.
Social Media Marketing encourages Social Listening, Engagement, and Collaboration. Most importantly, it adds another dimension of collecting Analytics, very quickly. Social media marketing allows you to reach out a large set of online audience base. You can easily get in touch with the targeted audience and potential customers. Social media is a great platform to interact with the clients and online communities. You can advertise in the online communities and groups. Social media marketing gives you a good opportunity to offer quick responses to your clients.
Online interaction helps you to spread the necessary information about the company’s services and products. You can create brand awareness and give proper exposure to your business. Advertising through social media websites is considered to be a cost effective method to reach out to your audiences.
Whether you’re a small business or a large enterprise, social media marketing can surely help your business reach new heights. You can plan an effective social media strategy and create a viral buzz in the online world. You can also maintain good relationships with your clients.
Social media is an outstanding marketing channel in today’s world. As the trend of Online marketing is growing at a jet speed, it is important that your business is exposed to the social networking websites.
One of the major benefits of social media is high conversion rates. It is much easier to convert the potential customers or followers to your final consumers. They work with our every client to understand their business, the audience they are targeting and create a customized strategy. More than often, this strategy complements their current marketing efforts and campaigns. If you are looking for some support in getting started, Pearl enterprises, a logo designing company or in better words an advertising agency in Kolkata; promises to fullfil all your advertising needs by using excellent branding techniques and tools, social media marketing, search engine optimization requirements and moreover provide you with myriads of designing tactics say, graphics design, book cover design, corporate identity design, business identity design, web design in Kolkata.
“Thank you all for 250+ likes on Instagram! Thanks for all your love and support!”
-From team Pearl
Sunday, 18 December 2016
What is Advertising?
Advertising is a potent vehicle which includes imagination, creativity, concepts, ideas and innovation to promote new products and remind about changes in the old one. Advertising means selling but for this one need a creativity of mind with the work of beauty and art. Advertising is actually the most powerful tool of promotion, apart from personal selling and sales promotion.
Advertising can be said both powerful and magical. We can find that people of the society have tremendous impact of advertisements. In today’s fast moving media driven world it plays a vital role in customers’ mind and sentiments. So advertisements reach to them through the route of emotion which is a powerful one in advertising.
The different advertising medium are-
Advertising creates magic by the ‘power of word ‘which leaves an image on the mind of the customers. ‘Words’ not only control the minds but it also changes the viewpoints completely and help the customers to climb the ladder of inquisitiveness. If advertising is shown with the combination of words along with something new factor highlighted then it bring a favorable response of the consumers. Also, building of brand image through advertising is important as brand always lives in the memory and hearts of the customers. Companies and customers can share a strong bond of relationship through branding. Promoting public relation is one of the greatest ways to form a brand because it only helps customers to understand a company and its products. To create a good brand and its effectiveness is a long battle although it makes selling easier.
Pearl enterprises is an advertising agency in Kolkata with all excellent branding, web designing, graphics designing, corporate identity design, business identity design, book cover design, social media marketing, search engine optimizations ,print media, news paper advertise techniques ,creativity and solutions. So, if you are searching for trustful logo designing company or wonderful work in web design in Kolkata, then Pearl enterprises welcomes you to grab all the desired solution from this advertising agency.