India is one of the oldest civilisations in the world and a kaleidoscope of multicultural experiences. India celebrates a plethora of festivals with great fervor and zeal.
In India, gifting jewellery on different occasions has been an age old tradition, passed down from one generation to the next. It is an expression of appreciation for the receiver.
Pearl Enterprises identified festivals as a great opportunity to maximize the visibility and reach of our client’s products. We created a campaign centered around beautiful handcrafted diamond jewellery with the theme of festivals, highlighting our client’s products and how they can be great gift ideas. We think that every opportunity has a cost and don’t believe in wasting it. Therefore, instead of preparing a simple festival wish we maximized on this opportunity to merge our client’s products along with theme of the festival and create a visual identity. In this way we were able to showcase our client’s products to their audience and thereby connect their festivals and the gift of jewellery which would bring the essence of every festival into their look. This advertisement campaign combines the two age old concepts- Jewellery and Festivals. Which have a lot of similarities, as both are symbolic of love, prosperity, culture and heritage.
The advertisement campaign Pearl Enterprises has designed for Khater Jewellers incorporates the themes of ‘tradition’, ‘grandeur’, ‘love’ and ‘prosperity’.