Copywriters and Art Directors are the two pillars of an agency. They may work towards a common goal, but as creative species they are poles apart!
Art directors Caio Pena and Henrique Parada and copywriter Leticia Hanower, highlight these differences in the following innovative and quirky illustrations.
Art directors Caio Pena and Henrique Parada and copywriter Leticia Hanower, highlight these differences in the following innovative and quirky illustrations.
The Brush
The file
What the client wants from us![Copywriter Vs Art Director: Illustration - 3 Copywriter Vs Art Director: Illustration - 3](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_v-o7b6vMS42n76meU6MMvRaD5oUXWMYowVuK_Jfkw8ZQl8geH8x6KKfP88Owv384iF43Tuyp2l7LVwwkKjz2ApwRrnNH2s9_serJocp41n2EXY5yjgezgsMhbZsPEIyn7pxSNQvc5qouGgFrOS-DxTjIhROR1NXz97p_n9BlZCVkWX2y36B-Y_mD0NseF0hCP2834=s0-d)
Starting from scratch![Copywriter Vs Art Director: Illustration - 4 Copywriter Vs Art Director: Illustration - 4](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_uYLhNZp1ZplVaXciOlsySj-ajoNmbpItJmNuhp5AhN2Ug_Xs32eN7fETAoCmSuWhnoYfaJflmMjOgxemshA7LdfYnzcxIaoiuo6QAr0gVRMmgscUCkf_NYi5-MyTYI97G_vM0389ogsBnHtqSRv7KCOrYP6ZDFoptZPCesN37JpdIO3UiaIBNy5qskarNdQTDXkDQ=s0-d)
The colors![Copywriter Vs Art Director: Illustration - 5 Copywriter Vs Art Director: Illustration - 5](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_u9N9XrU-WgxjLd2zpSzQOOagZX0Xrcu5GdXudN680sD0t8TIgHpQAh4n-ZDmwj2l0JIQH8qMm9_iuvoEKcPlbHXU4tR6nfYHGSSZR3Ghp9FHaa9GxDArMYrgY93T3MhTiXaOn17gGLgkZcNtZGll9JEaFhgE_ArzPXzmQWoUYmOXyhBCuqNTujuOFxiOTBrhr9Pg=s0-d)
The software![Copywriter Vs Art Director: Illustration - 6 Copywriter Vs Art Director: Illustration - 6](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vRspsI-0u3A53kjUbMWrN1N2ZNYOwK9Ri7k0H1wSQT0UPdxoS48cao8mjW81oiE6otQtclDfFGT3vfCXF5sisOmIKgnX4OkSGmiTYtMxtCMgfmfyAhxxvG4Nhuz5cso3Z7uO-z1iXApWH76SbawTf0-k8Nzb2muUg4hS1aeWWMVuM06swm7nrNLIqOnjmi6YLRVw=s0-d)
The reason for our anger![Copywriter Vs Art Director: Illustration - 7 Copywriter Vs Art Director: Illustration - 7](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_usQid67Z5ZECjCdMQckE_GLpTgIeZzrb4w3BV7of3RGWU-KjKMZsVuuua6T47fXVrix6Da_7rJKdzT7QiINvaPP1xbiJYo8NnzyZfvhY9_krZZr-QpASQjlFwWhbw05fUEoLm8gkXhEo3K50A_qFpimegXvsLxaf7yWlRdlKPYR5gwBU5zFMhcRjGNnyRdZF8ZXeU=s0-d)
The app![Copywriter Vs Art Director: Illustration - 9 Copywriter Vs Art Director: Illustration - 9](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_t-qurGD98QZmUMQOvb28u6N1XwL-Pv3JAdleZhgTTSa_IwU-Yc5APpHLNHGaOMi0565yIng5qmeh0JGejxjKqn3GrXzSl6G4gy7OJon7XDcfE7-TBkQutMdtuZ1PHri-UbaFVdGltfoQ15jPirHn7QaNqCwDPXj-hwAFWYKne9EtZHNruJXdq9mF3mDKZ_2STEqA=s0-d)
The moleskine![Copywriter Vs Art Director: Illustration - 10 Copywriter Vs Art Director: Illustration - 10](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_unCX63ssdNDS3e-MiFbUPt0G1kErY7tbNF36rGhXcGDjdKZxrxCiH2cu_CId90iPAQ6MhHZPj4SQsYedd92j9m_7WSVV41H8c_czS-4MFA76_O_4itiEd8qsY3eE_Rf8xkO_uPHV94a9Ao2vphHR3DV_atUpQL97Z-fH1ltgOwV5XN8JemlmLoSXjMBC7ThRgcc6u1=s0-d)
Reading time![Copywriter Vs Art Director: Illustration - 11 Copywriter Vs Art Director: Illustration - 11](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_sdCeJSp-x1qZGS018UG3y7rjECdgHKQ2C2VRVoGBrd6DK6PFA4o3_9v2R8XMri-gxSuIEn6dPOAJyMv3igu16Da901VVdBrqgbmjyrXNf58X-4fXTACE1vpqPC8ZOSZg5fgP8V2_AzcGoIfb-VgAs5by8s7KEl8RFGQyjP6KeMOsEfJ1hV9IOptyC2QXrY_lOzUAY=s0-d)
How do we know pop culture![Copywriter Vs Art Director: Illustration - 12 Copywriter Vs Art Director: Illustration - 12](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_skDybxlnGjUILKIYa5fdzJ7eJRCPDhyxY_yEDds-cU2Bl8rdQTVamyfXmAnmyDbCpOfVfQQgJcyA2-j4ANfjbjrIO-MSYgz0M0cpZ-pV8fRsxTcx0oIfjOmQQldiQONTUpesRzcLTA5dmtR0df-ijNyvW9oeGLJp0d3FPAKhdMc_fMkBKRzgJOWtcXPAdgS33cDuj0=s0-d)
Leaves office at![Copywriter Vs Art Director: Illustration - 13 Copywriter Vs Art Director: Illustration - 13](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vDBFDS2dZRwP4SI1URpUIyltUp7fW5blahxea7HRcEy2lqOPPiowXmCs5W_JDmIIapD979VtPQX7465FAsMHEysU1UID-S-N8ail22uTmkQMfzFBZ3hANeEKp7M9Ri5oKtUnbZ5q_pvYhs7bS18_OrP-G11WtrM-nK_tzmdbNVw-ryBphU4vuiLpLodloSjrFXbWwG=s0-d)
Social network preference![Copywriter Vs Art Director: Illustration - 14 Copywriter Vs Art Director: Illustration - 14](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_uAlpu7U_Q_S0T4pcvg69xM-RR6a6P5Jeo34s7gtFA41m6jc562hkkQAy22QtsiMjhSYuXXvLCgCDqw8Mufrw5TX6QXbhlMcnzd4EcaDFOGpmEISMDMDIJg-yIvYC_ycrc066XoDziNuiLI0fHjiuVRK0EmXI9ipipcsce0xuqHW0aNSdwhvyaxcpyemNrujpqGhnc=s0-d)
The tattoo![Copywriter Vs Art Director: Illustration - 15 Copywriter Vs Art Director: Illustration - 15](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_v2s6GeMNZB9OCZaJ4kk2ooSouEG01olrdus1jTvhf037kseRlDQ1UKxMcq4Zzr6LuTtj7xbvFmzXaTeomGXYRlJdu-QrsT31n0vnm3ZuZ28LbF_r_RY_Ty_5_ROB_yb0N9uKr6gwa2QD8wWSo773CI3jig5C1tuC-lqe4qttcZfj2vuYx-zEd1Pe1LKS2T8eTLy-0I=s0-d)
The birthday wishes![Copywriter Vs Art Director: Illustration - 16 Copywriter Vs Art Director: Illustration - 16](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vbMFlxK7KMlsuhxRCEggTfTLwdlKTEk10mESDv6ylXzWh86Yw7ftlbYyB4kGxAyNIArlZjC_bsi_Ms5s5J6dqfl0KIavffM9oxY--Cp72R8MUnR6su5s2hTYhA9VlVKp3ouXycsR9Xu-wy9-_QqxW64lzt9el6EpiHNwamgLk80569UfYzSImbJvUDngy374JRT4Lq=s0-d)