Establishing
itself as ‘the’ soap for beautiful ladies, Lux has always had the most
prominent ladies of Indian cinema promote it through the ages.
- Leela Chitnis was the first ever lady to feature in the brand's ad in 1941.
- Next came the dum maro dum girl, Zeenat Aman. She was all the rage in the 80s and every girl wanted to follow her style.
- Madhuri Dixit ruled the 90s. The dhak dhak girl wooed the nation with her beautiful looks and dancing skills. She was the dream girl of everyone and Lux used this very idea to their advantage when they roped her in.
- Stepping into the new millennium Lux boasted of ex Miss World Aishwarya Rai Bachchan as its brand ambassador. Known all over the world as the most beautiful woman, the brand could not have gotten a better face for itself.
- From the new crop of actresses Lux picked Katrina Kaif as its new face. Known famously as lady luck, she elevated Lux to a whole new level.
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