Sunday 18 December 2016
What is Advertising?
Advertising is a potent vehicle which includes imagination, creativity, concepts, ideas and innovation to promote new products and remind about changes in the old one. Advertising means selling but for this one need a creativity of mind with the work of beauty and art. Advertising is actually the most powerful tool of promotion, apart from personal selling and sales promotion.
Advertising can be said both powerful and magical. We can find that people of the society have tremendous impact of advertisements. In today’s fast moving media driven world it plays a vital role in customers’ mind and sentiments. So advertisements reach to them through the route of emotion which is a powerful one in advertising.
The different advertising medium are-
Advertising creates magic by the ‘power of word ‘which leaves an image on the mind of the customers. ‘Words’ not only control the minds but it also changes the viewpoints completely and help the customers to climb the ladder of inquisitiveness. If advertising is shown with the combination of words along with something new factor highlighted then it bring a favorable response of the consumers. Also, building of brand image through advertising is important as brand always lives in the memory and hearts of the customers. Companies and customers can share a strong bond of relationship through branding. Promoting public relation is one of the greatest ways to form a brand because it only helps customers to understand a company and its products. To create a good brand and its effectiveness is a long battle although it makes selling easier.
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