Friday, 16 January 2015

Most creative business cards ever!

Traditionally business cards were simple with black text on a white card. But the business cards of today are given much more thought. As this is the first thing that another person accepts from you it should reflect you and your brand prominently and leave a lasting impact. Following are some business cards with striking visual designs.

1. Yoga trainer business card

By: Marked for trade

2. Cheese grater business card
 
By: JWT, Brazil

3. Divorce lawyer business card
 

4. Yoga mat business card


5. Fitness trainer's business card

By: Leo Burnett, Dubai,U.A.E.

6. Seed packet business card


By: Jamie Wieck

7. Event photographer's business card


8. Picture frame business card

By: Piko, Moldova

9. Chair business card

By: Richard C. Evans

10. Classic rock business card

By: Fabio Milito Design, Roma, Italy


Art Attack!!

French artist and sculptor, Gilbert Legrand, could always see faces in everyday things, be it a spray bottle or a tap. Even as a child he would invent toys out of kitchen utensils. Now 60 years old Legrand has started putting his characters to life. He takes regular items from around the house, such as scissors, pliers and brushes, and turns them into a completely different character with his imagination. Check out some of his very cool illustrations below.

   
   

   

   



The Beauties of Lux

Establishing itself as ‘the’ soap for beautiful ladies, Lux has always had the most prominent ladies of Indian cinema promote it through the ages.


  • Leela Chitnis was the first ever lady to feature in the brand's ad in 1941.



  • Next came the dum maro dum girl, Zeenat Aman. She was all the rage in the 80s and every girl wanted to follow her style.



  •  Madhuri Dixit ruled the 90s. The dhak dhak girl wooed the nation with her beautiful looks and dancing skills. She was the dream girl of everyone and Lux used this very idea to their advantage when they roped her in.  


  • Stepping into the new millennium Lux boasted of ex Miss World Aishwarya Rai Bachchan as its brand ambassador. Known all over the world as the most beautiful woman, the brand could not have gotten a better face for itself.


  •  From the new crop of actresses Lux picked Katrina Kaif as its new face. Known famously as lady luck, she elevated Lux to a whole new level. 




Sunday, 11 January 2015

Humorous Print Ads from Around The World!

Print ads are one of the hardest platforms to execute as your message has to be delivered to the customer in just a single image. It should catch the customer’s attention in one look and communicate its message easily. The attention span of people is getting shorter every day hence the task of making engaging print ads is becoming more tedious and challenging.


In this competitive market making a humorous ad which touches the customer’s funny bone is a sure shot way of getting noticed and leaving a strong impression. We at Pearl found some of these print ads from around the world to be the most humorous ever!


1. Garnier Fructis – Switzerland

 
  
2. Stihl chainsaws – Belgium


3. Pocket Pies



4. Pepsi Light



5. WMF



6. Career Builder


7. Tesa



8. Utopolis Group of Cinemas

Utopolis, Group of cinemas: Titanic

9. Fresh Step Cat Litter



10. Coca-Cola Light

Thursday, 13 November 2014

Top 10 Packaging Ideas from Around the World

In this world of extreme marketing, packaging is a key feature which can take any brand past its competitors to give them a definitive edge. Creating an eye-catching packaging design that can be reproduced for years is a real challenge, as we often consider the products we use and their packaging to be two separate things  - the product being the thing we want, and its packaging a piece of trash which is to be thrown away.

In this article we will take a look into some of the best packaging designs around the world and the way they complement and enhance the product they were designed to carry.

Tea Hangers




















Designed by Soon Mo Kang

 Gnome Bread Packaging



















Designed by Lo Siento Studio

Kiss – Fruit and vegetable puree




















Designed by Alexandra Istratova

 Note Headphones

















Designer: Corinne Pant

 NYC Spaghetti
























Designer: Alex Creamer

 Creative Japanese Pastry Packaging
























Designer unknown

Origami Beer




















Designed by Clara Lindsten

 Blood of Grapes Wine Bottle
























Designed by Constantin Bolimond

Green Berry Tea
























Designed by Natalia Ponomareva

Pink Glasses Wine Bottles

















Designed by Luksemburk

Smirnoff Caipiroska


















Designer by JWT

Cheers to Creativity! Cheers to Life!


Thursday, 9 October 2014

Samsung vs iphone

Kudos to Marketing team of Samsung Mobile for this witty campaign! _/\_
#MadOverMarketing #Iphone6bend


 

Good Branding is Good Business

No matter how much we're into work, we can't get over our favourite classics. This is what happens when your profession is your passion. Here's presenting our take on these classics!

Adapted from: The lord of the ideas


Adapted from: Eternal Sunshine Of The Spotless Mind
 
Adapted from: The Advertiser

Adapted from: Pretty Woman

Adapted from: Breakfast at pearl

Sunday, 14 September 2014

Always a Pearlite!

My experience at Pearl has been one HELL OF A JOURNEY! It, by all means was a major turning point of my life. A month that changed my entire lifestyle, outlook towards life and that made me discover my career path! It was my first job ever. My very first corporate exposure and a life changing opportunity. I made sure I made the most of it. It is next to impossible to pen down my feelings for this second family of mine, so here is a vain attempt to come up with something close. Before moving on to what I learnt and how much I owe Pearl, I want to write something which may sound more like a thank you speech but I guess I really need to thank each and everyone who has made this experience so relishing and memorable. To start with, my “SUPER COOL, YO MAMA, I’M THE SHIIZ ‘BOSS’” You indeed are the shizz Pallavi Di. It was an honor working with you (My audacity to write something like this for a ‘boss’ makes the nature of the bond that I share with you very evident). The reason why I put the word “boss” in quotes is to implement immense sarcasm because you have been nothing like a boss. You are the coolest and the most adorable person I’ve ever met. Always encouraging, helpful and friendly from the very first day. You make work enjoyable and fun and when you’re not in the office everything is so laid back and boring. You breathe life into Pearl. ( I guess, I’m flattering you way too much but this is the TRUTH)! I’ll be forever indebted to you for making me realize what I’m capable of. I never knew I could write so well and that this is what I want to do in life. This is what gives me pleasure. And of course, the constant public appreciation (“She’s one of the best content writers we have”) I’ve got from you has been overwhelming. I wasn’t used to this at all. It always pushed me over the edge to accept challenging write ups and execute them to the best of my abilities. All I wanted was to perform upto your expectations. (THANK YOU SO MUCH). Moving on, two of my favourite colleagues (that’s too formal a word though) Sushmita di and Sonjoyy (Sanjay)  da, both atleast half a generation older to me. People like them made my one month full of madness and never-ending fun! Their constant “Sakshi mat jao na, kya hoga mera!”, “December mein pakka aana” and “ Tum kuch nai seekhe ho ek mahina mein, Abhi atleast two months aur rehna padega” as my internship was nearing an end made me wish I could extend this an stay back. Yes, I miss it all! These 30 days have been the best days of my life. New people, new environment, the amount of love and blessing each one of you have showered on me, it’s been gratifying. I’m so glad I’m a part of this family. 

The faith that everyone showed in me and my skills made me identify what I’m really meant to do in life. Taking the next big step in life isn’t an easy step but I’m lucky to have had such a wonderful team who have made this decision of mine worthwhile and given me so many memories to cherish. Working with a team of mixed age groups helped me understand different mindsets and integrate myself with the team very smoothly. It is an essential quality which I developed thanks to Pearl. Currently, even though I’m not working with them, I’m posted with all the major events and I do visit office once in a while to meet and catch up on old times.This internship has helped me grow and learn a lot and I’ m looking forward to rejoin in December and Rock Again!  :P


-SAKSHI MITTAL!

Monday, 8 September 2014

Coolest Logos!

A company always needs a logo. God might have forgotten to put this in his commandments but we know we need it and can't survive without them in this rat-race to get on the top. From condoms to cakes, newspapers to laptops and school to malls; they are a part of our life. In this post we'll take a microscopic look at some witty and impressively crafted logos of this generation.




1. Seeds - Designed by Dotflo
     The letters look like little seeds, and letter “d” is already sprouting up.

2. Yoga Australia 
     Woman is making a pose that forms the Australian continent between her leg and her arm.

3. Orange cat - Designed by Grabarz
     Letters “O” and “C” form a cat.

4. Mummy - Designed by Hemisferiod
     The whole logo looks like a lying mummy.

5. Shocked – Designed by Fogra
     The socket’s expression says it all.

6. Book Cover Cafe – Designed by Macarotti
     The book is shaped like a cup of coffee.

7. Fuck – Designed by Karl Design
     A bit provocative logo against nazism and racism.

8. Ass - Designed by Bitencourt
    The letters of the word are designed to look like a human butt.

9. Michael Jackson Tribute Logo – Designed by BBDO Düsseldorf, Germany
     Moon walk of MJ

10. Golf – Designed by Type08
       Logo for the golf outing promotions in Nevada, USA.

11. Steps - Designed by Jason Sanzone
       The letter "e' is made to look like steps of a staircase.