Always a Pearlite!

My experience at Pearl has been one HELL OF A JOURNEY! It, by all means was a major turning point of my life. A month that changed my entire lifestyle, outlook towards life and that made me discover my career path! It was my first job ever. My very first corporate exposure and a life changing opportunity. I made sure I made the most of it. It is next to impossible to pen down my feelings for this second family of mine, so here is a vain attempt to come up with something close. Before moving on to what I learnt and how much I owe Pearl, I want to write something which may sound more like a thank you speech but I guess I really need to thank each and everyone who has made this experience so relishing and memorable. To start with, my “SUPER COOL, YO MAMA, I’M THE SHIIZ ‘BOSS’” You indeed are the shizz Pallavi Di. It was an honor working with you (My audacity to write something like this for a ‘boss’ makes the nature of the bond that I share with you very evident). The reason why I put the word “boss” in quotes is to implement immense sarcasm because you have been nothing like a boss. You are the coolest and the most adorable person I’ve ever met. Always encouraging, helpful and friendly from the very first day. You make work enjoyable and fun and when you’re not in the office everything is so laid back and boring. You breathe life into Pearl. ( I guess, I’m flattering you way too much but this is the TRUTH)! I’ll be forever indebted to you for making me realize what I’m capable of. I never knew I could write so well and that this is what I want to do in life. This is what gives me pleasure. And of course, the constant public appreciation (“She’s one of the best content writers we have”) I’ve got from you has been overwhelming. I wasn’t used to this at all. It always pushed me over the edge to accept challenging write ups and execute them to the best of my abilities. All I wanted was to perform upto your expectations. (THANK YOU SO MUCH). Moving on, two of my favourite colleagues (that’s too formal a word though) Sushmita di and Sonjoyy (Sanjay)  da, both atleast half a generation older to me. People like them made my one month full of madness and never-ending fun! Their constant “Sakshi mat jao na, kya hoga mera!”, “December mein pakka aana” and “ Tum kuch nai seekhe ho ek mahina mein, Abhi atleast two months aur rehna padega” as my internship was nearing an end made me wish I could extend this an stay back. Yes, I miss it all! These 30 days have been the best days of my life. New people, new environment, the amount of love and blessing each one of you have showered on me, it’s been gratifying. I’m so glad I’m a part of this family. 

The faith that everyone showed in me and my skills made me identify what I’m really meant to do in life. Taking the next big step in life isn’t an easy step but I’m lucky to have had such a wonderful team who have made this decision of mine worthwhile and given me so many memories to cherish. Working with a team of mixed age groups helped me understand different mindsets and integrate myself with the team very smoothly. It is an essential quality which I developed thanks to Pearl. Currently, even though I’m not working with them, I’m posted with all the major events and I do visit office once in a while to meet and catch up on old times.This internship has helped me grow and learn a lot and I’ m looking forward to rejoin in December and Rock Again!  :P

-SAKSHI MITTAL!

Coolest Logos!

A company always needs a logo. God might have forgotten to put this in his commandments but we know we need it and can't survive without them in this rat-race to get on the top. From condoms to cakes, newspapers to laptops and school to malls; they are a part of our life. In this post we'll take a microscopic look at some witty and impressively crafted logos of this generation.

1. Seeds - Designed by Dotflo
     The letters look like little seeds, and letter “d” is already sprouting up.

2. Yoga Australia 
     Woman is making a pose that forms the Australian continent between her leg and her arm.

3. Orange cat - Designed by Grabarz
     Letters “O” and “C” form a cat.

4. Mummy - Designed by Hemisferiod
     The whole logo looks like a lying mummy.

5. Shocked – Designed by Fogra
     The socket’s expression says it all.

6. Book Cover Cafe – Designed by Macarotti
     The book is shaped like a cup of coffee.

7. Fuck – Designed by Karl Design
     A bit provocative logo against nazism and racism.

8. Ass - Designed by Bitencourt
    The letters of the word are designed to look like a human butt.

9. Michael Jackson Tribute Logo – Designed by BBDO Düsseldorf, Germany
     Moon walk of MJ

10. Golf – Designed by Type08
       Logo for the golf outing promotions in Nevada, USA.

11. Steps - Designed by Jason Sanzone
       The letter "e' is made to look like steps of a staircase.

Making of Astral Runner Book Cover Design

Designing the cover for Amar Sir’s book –Astral Runner was a challenging and refreshing experience, one that we will always relish.  After going through the book, we completely loved it and were left in awe of his writing. We were really glad that we were given such a big responsibility and we were aware that we had to do justice to the book by providing an equally amazing cover which was mystic, enthralling and alluring. After a lot of brainstorming, we zoomed in on the concept, of creating the look of the protagonist which wasn’t too ghostly yet at the same time uncanny, one that would complete the feel of a soul carrier. Then came the tough part, of getting the look perfect. The photo shoot was amazing fun. We decided to keep a hooded person, wearing full body armour holding a wooden staff which depicts the perfect look of a soul carrier and adds ghostly chills to the cover. We added the red element to make the look more realistic and at the same time classy, thus creating the perfect look for ‘The Chosen One’. The background setting was again decided after another brainstorming session. We decided to make a graveyard background for the back cover as bodies are carried and buried in graveyards. The title of the book was also designed using a very tribal and medieval style which lent to developing a supernatural and mystic feel. Finally, we clubbed all the elements together and managed to create a book cover which was exactly according to our imagination. A book cover which has a supernatural essence. We got an overwhelming response from Amar Sir who loved the design on our first attempt and approved it without any amendments.

 

 

Doodle Fun!

Doodles are always amazing and fun! We, at Pearl Enterprises are always on the lookout for crazy artwork, creativity and designs to blog and share with our readers. These doodles are made using stuff lying around the studio and simply redefine “creativity”.Below are some of the most ethereal and shizzy doodles which left us awestruck and drooling for more!

 

 

Pass It On! .. Coming soon!

I'm sure most of us have heard that really catchy Hindi phrase "khushiyaan baatne se hi bhadti hai"! So here we are with our new brand of cards to make everyone realize the importance of happiness. Pass It On is a very youthful concept aimed at spreading smiles and laughs. Gone are those days when you walk out of those big shot galleries with some of the most pocket pinching cards! What if you could get some of the funniest and kinky cards at the price of peanuts? Why wait for a birthday or anniversary or any other event to give your loved ones a card? Why can't we just give our friends or family or even a stranger a card with a funny yet meaningful quote written inside that will light up their day. Let's break-free from the monotonous and stereotypical system of giving cards only on occasions and give a new meaning to the tradition and importance of cards altogether. Pass It On soon hits the city of joy with its delightful collection of cards to spread that ear to ear smile and make all of you roar with laughter. So folks, it's time to multiply your happiness, divide your sadness, add smiling faces to your lives and subtract rather delete all the negativity. Till then Keep Smiling and Pass It On!!

10 Coolest and Most Creative Billboard designs!

We always want to keep our readers posted with some of the funkiest and kicky articles on creativity and designing. These stuffs define “out of the box”. How often have you been awe-struck by a billboard?Billboards are the coolest form of advertising. Making them in the most prolific way is a cherry on the cake. An advertiser knows he’s a winner the minute his ads are successful in bewitching his audience, leaving them wonder “how the hell on earth is this even possible”?

Listed below are the 10 most enthralling and mesmeric billboard designs:

1. ABSOLUT NEW YORK AND IKEA (USA):   

2. ADIDAS (UK):

3. BMW (RUSSIA):

4. CAR SAFETY AD (AUSTRALIA):

5.COCA-COLA (CANADA):

6. COOP PAINTS AND NATIONWIDE (USA):

7. NEWCASTLE BEER (USA):

8. HEINEKEN BEER (NETHERLANDS):

9. KENTUCKY BOURBON WHISKEY:

10. NIKE:

Interning at Pearl!

I had worked as an intern in Pearl Enterprises for a month. It is not merely a company for me, but a place that strengthened my base as a Photoshop designer and gave me exposure to a professional environment. My experience at Pearl cannot be explained in words. I have a felt distinct change in myself post this internship. It has boosted my confidence in terms of my personality as well as my knowledge about the software. My colleges were friendly and helpful. I got the opportunity to learn something from each one of them. They were very cooperative and also helped me in understanding and executing my work better. They were not like those typical seniors. On the contrary, they were very friendly and made me feel comfortable as everything was new to me. My head, Mrs. Pallavi Jain Jalan is an amazing person. It was an absolute pleasure working with her. To my surprise, or maybe I was just extremely lucky to get a friendly and encouraging boss like her. She made sure that we learned something under her. She would personally guide us and treat us all equally. I never felt like I was working under her or for her. She also taught me some really cool tricks for social media. I am glad that I got the opportunity to work at Pearl Enterprises. After Graduation, I’m looking forward to getting the pleasure of working with everyone once again.

 

-Neha Roy

Ten most controversial vintage ads that will make your eyes pop out!

Advertisement, as we all know, is all about communication in which the message should be crisp and clear of its purpose. The advertising world has come a long way. Can you imagine ads on racial discrimination, chauvinism (particularly male chauvinism), or something as grave as mocking religion? Of course not! To much of our surprise or disappointment, whatever you may choose there was a time where all of it was prevalent in the glamorous world of advertising. Yes! There were no barriers or borderlines to creating an ad. However, once you see the ten most controversial vintage ads you will surmise how drastic a change the ad industry has undergone, especially in terms of their perception toward racism and women. It also tells us a lot about the outlook and mindset of not only the ad-makers but also the audience. They were the ones who encouraged orthodox and conservative ideas and perceptions because they shared the same thought process. These vintage ads are a reminder of how much we have advanced with time and how liberal and human we are now!  

Let's leaf through the ten vintage ads that would surely be banned today:

1. THE HARDER A WIFE WORKS,THE CUTER SHE LOOKS !

2. IF YOUR HUSBAND EVER FINDS OUT !

3. SHOW HER IT'S A MAN'S WORLD !

4. BLOW IN HER FACE !

5. SMOKING SANTA !

 6. WHY DOESN'T YOUR MAMA WASH YOU WITH A FAIRY SOAP ?!

7. USE "CHLORINOL" AND BE LIKE DE WHITE NIGGER !

8. YOUNGEST CUSTOMERS IN THE BUSINESS !

9. BEGIN EARLY, SHAVE YOURSELF !

10. COCHON PRODIGUE !

The Pearl Wall!

We at Pearl enterprise give our customers all types of designing solutions. We are one-of-a-kind graphic design house. We wanted the “Pearl Wall” to be something that would represent us, our work and our attitude towards our profession. It had to be very distinctive and unique. Thus, our creative team got together to pool in all their ingenious ideas and concepts to come up with something artistic, expressive and truly entertaining. The team, after a prolonged discussion, popped up “THE IDEA” that was soon molded into something completely mesmerizing. The Pearl Wall would be reflective of all the typical questions, we as a team have experienced in our journey. Comments and phrases like “‘anyway you are the designer, you would know what to do!’ and ‘use the logo, it’s on my facebook!’ ” left us flabbergasted. Once the idea was selected, it was a clear sailing to finalize the content. All the sentences and phrases poured in.
The Pearl Wall was eventually fabricated with the title “what not to say to us”. It not only depicts some of our “not so pleasant” experiences, but also conveys our message very subtly. It is funny, yet communicative of what we don’t expect our clients to ever say.
The creation of the pearl wall has become a laughter therapy for our team. Now, if any client says those exact words or something similar, it doesn't agitate us anymore. On the contrary, we try hard to suppress our laughter; This becoming our little, private, inside the pearl joke.

Experience At Pearl!

I have interned at Pearl Enterprises for a month as a part of he creative team. I must say, it was a lifetime experience. It gave me the opportunity to pursue my passion. I worked on Photoshop for some of the company’s clients which got posted on their social networking sites. I was entrusted with a big responsibility which only motivated me to do better. This attitude helped me in getting a deep practical knowledge about Photoshop, and aesthetic sense in designing and lay-outing. The working environment was very friendly. My colleagues were helpful at the same time understanding. They helped me identify my weaknesses and overcome them in such a short span of time. Most importantly my head, Pallavi ma'am was very encouraging and friendly. She always appreciated my work even if it wasn't perfect and pointed out the mistakes only to bring out the best in me. I can confidently and very proudly say that she succeeded in doing that. I was never restricted or stopped for implementing any of my ideas in my work. I had every freedom of using my creativity to the best of my abilities. Altogether it was a very joyous and memorable experience and it was a pleasure working with such a great group of people.

- Anjana Chakravorty

We Are Looking!

Making of Kaidi Kitchen's Mascot : A Case Study

A mascot is someone who brings luck to the team. Thus, the creation of the mascot for a well-known dining brand like kaidi kitchen required great detailing and brain-storming. It underwent a series of transformations and changes until the final mascot, named "Crime Master Gogo" was created.

Sample 1

The first sample of the mascot shows an angry "kaidi" trying to break out of the jail. This look was used to capture the essence of the jail-themed restaurant. The background was finalized, but not the expression of the prisoner as is not very embracing in the context of the restaurant. Hence, the next step was to experiment with the appearance of the mascot.

Sample 2

The next sample of the mascot was an attempt to create a mixture of comic and serious expressions, keeping in mind the purpose of the venture is to serve food. In a country like ours, its always done with a lot of love and laughter. At the same time, we were also well aware about the fact that our target audience is very diverse, ranging from kids and teenagers to young adults and aged people. Our next attempt was to enhance the friendly and welcoming nature of the mascot, to make it a hit among families and friends, especially the children.

Sample 3 

Sample 4

On either side the looks that we tried - one without a moustache & one with a thin moustache, both added a tinge of cuteness and innocence.
However the round faced showed a confused look which did not match with the personality of the mascot we had thought of. Thus, assessing all the various expressions, looks & personality we finally zeroed down to the final look of our 'crime master Gogo'.

Crime Master Gogo

Our final mascot has a pleasant smile on his face with a mustache exactly like that of the original crime master gogo and rolling eyes give him the pleasing and cute look that we had imagined.
Crime Master Gogo is a name inspired by Shakti Kapoor's very popular role from the movie Andaz Apna Apna which has been an all time favourite for most of us. The dialogues of the mascot is in the same tone as that of the original Crime Master so that our audience can relate to those of the movie and have a hearty laugh, reminiscing old times over delicious food.