Monday, 19 December 2016

How important is Social Media today?
  Social networking is known to be very beneficial for businesses these days. It is the easiest and fastest way to promote your business across the world. If you are looking for a good marketing strategy to market your products or services, you can use these networks as an important tool for marketing and expect an increase in sales when you start using social media for business.
Social Media Marketing encourages Social Listening, Engagement, and Collaboration. Most importantly, it adds another dimension of collecting Analytics, very quickly. Social media marketing allows you to reach out a large set of online audience base. You can easily get in touch with the targeted audience and potential customers. Social media is a great platform to interact with the clients and online communities. You can advertise in the online communities and groups. Social media marketing gives you a good opportunity to offer quick responses to your clients.
Online interaction helps you to spread the necessary information about the company’s services and products. You can create brand awareness and give proper exposure to your business. Advertising through social media websites is considered to be a cost effective method to reach out to your audiences.
Whether you’re a small business or a large enterprise, social media marketing can surely help your business reach new heights. You can plan an effective social media strategy and create a viral buzz in the online world. You can also maintain good relationships with your clients.
Social media is an outstanding marketing channel in today’s world. As the trend of Online marketing is growing at a jet speed, it is important that your business is exposed to the social networking websites.

One of the major benefits of social media is high conversion rates. It is much easier to convert the potential customers or followers to your final consumers. They  work with our every client to understand their business, the audience they are targeting and create a customized strategy. More than often, this strategy complements their current marketing efforts and campaigns. If you are looking for some support in getting started, Pearl enterprises, a logo designing company or in better words an advertising agency in Kolkata; promises to fullfil all your advertising needs by using excellent branding techniques and tools, social media marketing, search engine optimization requirements and moreover provide you with myriads of designing tactics say, graphics design, book cover design, corporate identity design, business identity design, web design in Kolkata.







  “Thank you all for 250+ likes on Instagram! Thanks for all your love and support!”
                                                                                                -From team Pearl


Sunday, 18 December 2016

 What is Advertising?
Advertising is a potent vehicle which includes imagination, creativity, concepts, ideas and innovation to promote new products and remind about changes in the old one. Advertising means selling but for this one need a creativity of mind with the work of beauty and art. Advertising is actually the most powerful tool of promotion, apart from personal selling and sales promotion.
Advertising can be said both powerful and magical. We can find that people of the society have tremendous impact of advertisements. In today’s fast moving media driven world it plays a vital role in customers’ mind and sentiments. So advertisements reach to them through the route of emotion which is a powerful one in advertising.  
The different advertising medium are-
       ∙  Newspaper
       ∙  Television
       ∙  Radio
       ∙  Magazines
       ∙  Internet

Advertising creates magic by the ‘power of word ‘which leaves an image on the mind of the customers. ‘Words’ not only control the minds but it also changes the viewpoints completely and help the customers to climb the ladder of inquisitiveness. If advertising is shown with the combination of words along with something new factor highlighted then it bring a favorable response of the consumers. Also, building of brand image through advertising is important as brand always lives in the memory and hearts of the customers. Companies and customers can share a strong bond of relationship through branding. Promoting public relation is one of the greatest ways to form a brand because it only helps customers to understand a company and its products. To create a good brand and its effectiveness is a long battle although it makes selling easier. 
Pearl enterprises is an advertising agency in Kolkata with all excellent branding, web designing, graphics designing, corporate identity design, business identity design, book cover design, social media marketing, search engine optimizations ,print media, news paper advertise techniques ,creativity and solutions. So, if you are searching for trustful logo designing company or wonderful work in web design in Kolkata, then Pearl enterprises welcomes you to grab all the desired solution from this advertising agency.

                                   



          

Monday, 7 December 2015

Pearl Enterprises is Spreading Warmth this Season

‘Holiday Season’,aah!You got that glee on your face.Yes we are entering December,the month of joy and merriment power packed with parties and celebrations. Let’sconsider a slice of the big party and dining hub in the city of Kolkata itself.Park Street is soaked in the spirit of Yuletide for celebrating the festival of Christmas since the dawn of early December.There’s arrangement of live musical performances,the streets are brightly lit to add to the glory of the grand affair.However, the paradox exists not too far from the alleys of Park Street.There remain a group of people untouched by this mirth.They never go on holiday from begging alms.They are self employed 365 days round the year,irrespective of all festivals,celebrations and age.But yes when the seasons of fun and frolic come,that urges a hope for some extra income to them.There is a large section of the society that ever lives the life of underprivileged which goes apparently unnoticed. To make the unnoticed noticeable Pearl Enterprises contributes towards helping such needy and abandoned people. We take pride in being associated with Wishes & Blessings,a Delhi based NGO. We have made our creative contribution to help them raise funds to install solar power plants at Gurukul (housing 200 above old and disabled  people).Recently we have helped Gurukul to run the Rs.1000 Campaign-An event for CHANGE ! The solar power plant installed with the funds thus collected, would avail warm water and electricity for the Gurukul residents. Apart from that we have taken the endeavour to make a small contribution in cash for making the campaign a success.For though we believe money can’t buy happiness directly,it can definitely douse the effects of chill penury and bring comfort to the old worn-out bones. We are sharing warmth this season for a better and a greater cause and we welcome you to join us too.


Friday, 13 November 2015

Fun Fad At Pearl


Starting from home for an interview at Pearl Enterprises it was  a heart in the mouth packed journey till I arrived on the 3rd floor and entered the office. The ambiance inside like a magic wand metamorphosed me into a carefree butterfly! Literally? Don’t get too serious about it. Before I had stepped inside, there was an image of a serious pin drop silence zone at Pearl Enterprises in my mind. Wondering  how would I manage to work in an all work and no play zone  a surprise awaited the moment I stepped inside the office. All laptops and desktops turned on in the operational mode with colorful images inviting the attraction of a newcomer. Later I came to know that’s called ‘social media marketing’; looks interesting I told myself but more interesting was the song  playing in the background. What? ‘Song’? I mean music being played at work? Pinch yourself till the envious reality hurts you to what it takes to be jealous, for I’m talking about a true world-world inside Pearl Enterprises. Pretty enthusiastic bunch of people wearing not so serious look on the face but all seriousness and dedication showing up in their work.So my somber mood transformed into a normal one for I realized I had not dropped into an all aliens island. A majority of girls at work in Pearl - so now you can agree girls are more creative than guys. Jokes apart, it gave a serious moral boost to my not so serious female ego. Work is not about the serious look you wear on the face but the level of dedication your work shows. Coming to Pearl everyday feels like you come home from another home where a jovial family awaits to make work all fun.

Friday, 14 August 2015

Bone Creative People.

Bone Creative People.

Or at least throw them a bone. If you see any at a park, museum, library, office or obscure live music joints, take a bone out from your purse or pocket or fanny-pack and carefully hand it to them. Because if you do, they’re going to commemorate your bone in a corner cave of their hearts to later channel into some form of obvious brilliance. In other words, they’re going to treasure it and manifest it in amazing ways. 

Talk to them. Approach that song-writer, graphic designer or dancer in your local community and share a conversation. It will either be a very profound one or a very meaningless one. Nonetheless, you’re bound to take away from it something that is the farthest thing from small-talk. 

Hire them. They notice everything and they can work odd hours (they’re awake anyway). They can find novel (easy) ways to do something or avoid doing something. They’re good with communication because they work hard on those abilities so their jokes can invoke non-pity laughs. So you are assured of a job done overnight and job done using innovative means. And you get some good laughs. Need more reasons to hire them? Here’s the most important one- They’re unemployed.

Love them. Dating a creative person will not get you going to fancy dinners at 5-stars in an Audi or a BMW. They will pick you up in a Mitsubishi or a Chevrolet and take you to a house party, or a jazz night where you might just experience the unimaginable- have a good time. Love for them is a laser quest. Do not be alarmed if they squeeze months of romantic and carnal gestures into one outstanding evening. It’s just the way they’re wired.

Spend time with them. If you do, you’ll find yourself doing things you hardly ever do. Like dancing, or cooking, or spending a full weekend sitting around and reading. They make great travel partners as they are willing to go long distances for food. They’re the ones who will introduce you to the pleasures of discovering obscure music, long nights under the stars, the beauty of the written word and numerous kinds of inexpensive alcohol. Either way, you’re bound to have some experiences you can narrate someday with a smile, almost like they’re fond memories. 

So i would suggest you start collecting and gift-wrapping all the bones you can find. Chances are, after you’ve had your taste of them, you wouldn’t want your bone back. Or you’ll bone them back.